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du, from Emirates Integrated Telecommunications Company (EITC), has recently participated in Adam Burfield Innovation Expo, the newly launched initiative by GEMS Founders School's that aims to inspire young students to think innovatively and utilise technology.

The speaker line-up at the Expo consisted of several du executives, who shared insights about several topics including innovation, smart city, cyber security, and event management to showcase the ways that students can find inspiration in innovation to take their ideas further.

"Taking part in events like this is at the heart of our vision to help build a knowledge-based economy and a sustainable future for the UAE. We are paving the way for a prosperous future of our nation by investing in young talents," Abdulwahed Juma, Executive Vice President of Brand and Corporate Communications at du.

du's own Kamal Mugahid, Lead Innovation Scouting at EITC, was also invited to serve as a judge for the students' competition to win the Adam Burfield Innovation Award.

The telco's second phase of #PostWisely, the Public Service Announcement (PSA) campaign that follows the theme, "If it were your pain, would you share it?" was one of the areas that du has presented at the Expo to raise awareness about ethical social media usage.

From its partnership with Zayed University to launch the Emirati Startup Challenge, to its #PostWisely ongoing educational roadshow, du's recent activities show a notable increase in engagement with educational institutes across the country.