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Mr. Gene Jiao, President of Huawei Consumer Business Group in the Middle East and Africa has written a feature which highlights the success and impact the Chinese vendor has had in the Middle East region since entering the marketplace in 2011.

He's has also used the article to express his gratitude this Ramadan to Huawei's loyal base of customers and users, and said that the region was extremely important for them and said it had been welcomed warmly as a business partner and trusted provider.

Mr. Gene Jiao, President, Huawei Consumer Business Group, Middle East & Africa:
A successful company is made up of a combination of factors, which include inspired leaders, dedicated employees, innovative products and most importantly, loyal customers. Customers are at the centre of any business, and at Huawei, this is no exception. This month, as we celebrate Ramadan, a time of reflection and gratitude, we at Huawei want to take this opportunity to recognize and say thank you to those we are grateful for: our users. Our strong relationship with our customers has been a catalyst for the success we have achieved, and it is thanks to our customers that we continue to grow from strength to strength in the region.

The Middle East is an extremely diverse and important region for us, and we are grateful to have been welcomed so warmly as a business partner and trusted provider. Since entering the region in 2011, Huawei Consumer Business Group has united efforts with key government entities to support the Middle East's vision for innovation and growth, and has also focused on providing consumers access to best-in-class technology, innovative devices and exceptional quality products, to develop more meaningful ways to stay connected.

Our investment in the region is a testament to our ongoing commitment to the markets and our users. For example, Huawei has recently signed a global strategic partnership with Dubai's Department of Tourism and Commerce Marketing, to position and promote Dubai as a global business and travel destination through Huawei Mobile Services. This past October, Huawei also opened its first flagship ‘Experience Store' in the UAE, fully equipped and dedicated to offer customers a complete hands-on product experience. The experience store complements our 47 service centers across the region, where customers receive VIP assistance and shorter service cycles for their devices. Huawei has also established a partnership with Dubai Smart Government to implement the Happiness Meter in our service centres in Dubai and Abu Dhabi, making it the first consumer technology brand globally to measure customer happiness in real time.

It is this dedication to the region and its customers that has contributed to Huawei's vision of becoming a global iconic technology brand. According to the IDC's Worldwide Quarterly Mobile Phone Tracker, Huawei has remained third in global smartphone market share during the first quarter of 2018, with a new market share high of 11.8%.

It doesn't end there. Although Huawei is already the fastest growing smartphone brand in the region, we continue to invest in research and development efforts to create devices that understand our customer needs. At Huawei, we have moved from the smart phone to the intelligent phone with the development of our Kirin 970 chipset, which powers AI computing and offers a significantly faster intelligent experience for consumers across the region. Artificial Intelligence (AI) will be a critical factor that shapes the smartphone competition over the next five years, and we are already ahead of our time. Last year we introduced the revolutionary HUAWEI Mate 10 Pro series, the ultimate in intelligent experience. This year, we launched a new era of smartphone photography with the launch of the HUAWEI P20 Pro, the first 40 MP Leica Triple camera with master AI. AI not only explores and enhances users' preferences - it may even alter business models of the smartphone industry.

We have come a long way, and our customers have played a large part in our success so far in the region. We remain committed to continuing to put the people of the Middle East first. You have welcomed us into your home and trusted us with your most precious moments. You taught us your culture and we embraced your teachings and discovered your rich heritage. You showed us the power of diversity; beauty in difference; and strength in character. To everyone in the Middle East who so warmly embraced us, we make a commitment to serve you with dedication and pride. To you, we say Shukran.