In an interview with Telecom Review, Henrique Vale, Global Business Center MEA Leader, Applications & Analytics, Nokia talked about the company's ongoing assistance to CSPs in transforming towards digitalization, improving customer experience and increasing their profitability.

Read more: Nokia intelligent software paves way for digital transformation

As a "hidden champion" of digitalization, Detecon International, a leading German management and technology consultancy, becomes 40 years young (founded 7/7/77). They are Deutsche Telekom Group's own management consultancy that guides national and international clients, including many telecommunications companies, through the process of digital transformation. In an interview with Telecom Review, Peter Krüssel and Falk Schröder, managing partners at Detecon International, talked about how they are helping companies to improve their performance and get them closer to digitization and 5G deployments.

Read more: Detecon: Digitalization and 5G bring new opportunities for telcos

Starting off as an analyst-programmer back in 1988 and growing year by year, pursuing the IT and telecom business sector, to establishing her own company,  Zakie Karam, General Manager & Co-Founder of DON TELECOM is definitely an inspiration in the world of Telecom.

Read more: A role model in the world of telecom

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Every year, leading valuation and strategy consultancy Brand Finance based in London, values the brands of thousands of the world's biggest companies. The Middle East's 50 most valuable brands, classified by both their industry and their nation, are featured in the Brand Finance Middle East 50 ranking.

As part of its overall assessment of brand value, Brand Finance looks at two key factors. The first is revenues (both historic and forecasted) and second is the strength and familiarity of each brand. On this latter factor, Brand Finance looks at aspects such as marketing investment, preference, sustainability and margins. By stripping out the effect of revenues, it is possible to get an even clearer picture of what the brand power brings to the overall business and the effective it has on the success of its team's customer-focused efforts.

Excluding financial indicators, Zain was ranked the second most powerful home-grown brand in the region behind Emirates, the UAE based airliner. The valuation of Zain's brand for 2017 was calculated at US$2.34 billion, a 9% increase on its 2016 valuation.

Zain has been a recipient of numerous regional and global awards since the introduction of its inspiring brand in 2007. This year's high ranking and increase in valuation has been driven by the tangible developments occurring within the company, where talent development and customer-centric programs, heavy investment in network upgrades, and technology innovation is impacting customer experience positively. Additionally, Zain's Corporate Sustainability programs and eye-catching marketing and widespread social media campaigns have captured the imagination of the whole region.

The company's marketing campaigns across the region on various media channels have captured the hearts and minds of millions of people across the Arab World and further afield. Zain's Ramadan 2016 TVC had a remarkable 12.5 million views on YouTube, with the company's Ramadan EID 2016 TVC also attaining 22 million views to date, both relevant and indicative factors of the brand power of Zain!

Today, Zain Group and its eight mobile operations now boast more than 8.3 million friends on Facebook, 5.7 million followers on Twitter, and 1.1 million followers on Instagram. Over the past 4 years, Zain Group's and all mobile operations' numerous YouTube channels across the region have had more than 200 million views.

Sustainability, transparency and thought-leadership are at the very core of Zain's business and this is reflected in every aspect of the company's day-to-day operational activities. Zain's annual Sustainability Report highlights the company's regional leadership in pursuing its sustainability agenda and supporting its communities through outreach activities such as capacity-building, education, socio-economic development, and environmental stewardship. In addition, with a focus on supporting the entrepreneurial start-up ecosystem, Zain has partnered with the MIT Pan Arab Start Up Competition for the past three years and the global MIT Innovate for Refugees competition.