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June 2013 Issue

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du Extends Smart Health Initiatives with Ericsson


As an extension of the Smart Health initiatives announced this year, du employees can benefit more from mHealth (Mobile Health) services, in association with Ericsson, which will be provided through the telecommunications company’s employee clinic.

du’s on-going efforts to ensure employee well-being now allows them the full benefits of the innovative Health Link service, which offers real time health measurement and monitoring of health conditions via 3G enabled healthcare devices from Ericsson. This du SIM-fitted EMH (Ericsson Mobile Health) kit offers monitoring of chronic health conditions including cardio-vascular illnesses such as Congestive Heart Failure (CHF) and Chronic Obstructive Lung Disease (COPD). In addition, it offers monitoring in the areas of lifestyle management, personal wellness and will eventually include Diabetes-monitoring, too.

This move comes as part of du’s continuous efforts towards encouraging and facilitating health amongst its employees; due to the ongoing partnership with Ericsson, the telecom company’s endeavors can now take a step towards preventative healthcare and early diagnosis of chronic diseases, to the benefit of all employees.

Headed up by Emirati Dr. Mansoor Anwar and his team, du’s in-house clinic was the first of its kind by a Dubai Free zone company, and is now one of the most mHealth-ready clinics in the region.

“Our colleagues spend a significant part of the day at work, in their office, and we take it as our responsibility to care for them. Their well-being is paramount, and we do our utmost to uphold our commitment to them,” commented Dr. Mansoor, Director of Medical and Occupational Health Services, du. “Diseases such as diabetes, obesity, respiratory and cardio-vascular illnesses are all too common in the UAE. Sometimes all that is needed to keep them under check is a little care and continuous monitoring, which is what we are now able to successfully provide through this partnership with Ericsson.”

“Through our ongoing partnership with du, we are putting an ecosystem in place to support mobile health applications via the 3G network.  The move to install these devices at the in-house clinic will benefit hundreds of people, and demonstrates how du is an early adopter of technology not only for its customers, but for its employees, too,” said Nil Balek, Account Manager at Ericsson. “We will extend all possible support to du in order to make this programme a success, and look forward to seeing our partnership grow even more in the future.”

du’s Smart Health portfolio includes Health Call, a strategic partnership with Mobile Doctors 24-7 International; Health Text, a bouquet of SMS-based content services to encourage people to stay health (in partnership with PurpleTeal Inc, USA) , and Health Link, a strategic partnership with Ericsson to deliver remote health for the management of chronic diseases.


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