Etisalat Group announced that Etisalat Board of Directors has appointed Saleh Al Abdooli as Chief Executive Officer for Etisalat UAE and Saeed Al Hamli as Chief Executive Officer for Etisalat Misr, one of the largest and the most successful subsidiaries of Etisalat Group, effective April 2012.

A strong leader with a proven track record, Saleh Al Abdooli has been for the past five years the CEO of Etisalat Misr. His leadership years in the Egyptian market have been a great success story in the telecom industry and have earned him a great reputation and several international awards as a leader of one of the best third entrants in mobile operation worldwide. He has achieved remarkable results in the mature Egyptian market that had been dominated for about a decade by a duopoly of two giant operators, Vodafone and Orange (Mobinil).

Mohamed Omran, Chairman of Etisalat, said: “Etisalat Group enjoys a wealth of experienced leaders that achieved series of great successes starting since it has started expanding into international investment back in 2004. Etisalat also has invested heavily and continuously in the development of its human capital which is the cornerstone of its success. Today the number of UAE nationals employed in Etisalat’s foreign operations exceeds 70 UAE citizens.”

Al Abdooli has succeeded in breaking the duopoly in the Egyptian market decisively and transforming the industry into a field for innovative competition. He has demonstrated a great ability to meet and exceed challenging business objectives in an extremely tough business environment. Despite the fierce competition, he has led Etisalat Misr from a startup operator to a full-fledged competitor that leads the market in technology, innovation, and growth and sets the standards for competition to adopt and follow. In less five years of operation, Etisalat Misr today covers 99% of the populated areas in Egypt with its 2G/3G networks and leads the market in 3G Broadband subscriber.

Ahmed Julfar, Etisalat Group CEO, said: “Saleh Al Abdooli is assuming his new role as CEO of Etisalat UAE at a time when the company needs to continue its innovative leadership and fortify its competitive position in the UAE market. His great execution skills combined with his strong ability to motivate, lead, and improve customer services  will be very much needed at the helm of Etisalat UAE.”

Saleh Al Abdooli said: “I am honored and excited to lead Etisalat UAE. Having successfully accomplished my mission in Egypt, I am glad to move to a greater challenge in the UAE and use my experience and expertise to serve my home country. My primary objectives in my new role will be to achieve a high level of staff engagement, better customer experience, and greater value for shareholders.”

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