|GENBAND Unveils ‘Making Networks Smarter’ Vision and Solutions from the Core to the Edge to the Experience|
GENBAND, a leading developer of IMS and cloud communications solutions, announced its Making Networks Smarter vision and solutions for service providers, channel partners and the enterprise and consumer markets they serve. This initiative marks the continued evolution of GENBAND’s market-leading portfolio under three strategic solution pillars that enable a SMART CORE, SMART EDGE and SMART EXPERIENCE for its customers.
“GENBAND’s growth has been built around close and continual interaction with our customers, and fueled by technologies developed to solve critical business challenges and redefine the user experience for the 21st century at work, home and on-the-go,” said Charlie Vogt, President and CEO of GENBAND. “As service providers relentlessly work to meet market challenges, they require smarter networks with software, solutions and intelligence that span multiple technology and compatibility chasms at the core, edges and application layers of networks. Today, we are unveiling our ‘Making Networks Smarter’ vision and solution innovations in IMS, RCS, VoLTE, Interconnect, SIP Trunking and Multimedia Communications. These solutions are required by our customers to deliver superior user experiences that make their networks and service offerings more secure, scalable, efficient and profitable.”
“Even the most sophisticated service providers are being challenged with a new wave of competition, shifting market dynamics and the ever-increasing demands of both consumers and enterprises,” said Jeremy Duke, Chief Analyst and Founder, Synergy Research Group. “It is not about selling boxes anymore, rather it is about providing a flexible and rich software architecture that allows clients to meet the challenges and demands of carrier-scale multimedia. GENBAND’s Smart Networks solutions provide a unique and exciting set of resources to enable service providers and enterprises to drive cloud-based and IP solutions to their customers.”
As networks increasingly migrate to IP, the network core must often accommodate a disparate array of technologies to ensure a smooth, seamless and satisfying communications experience. GENBAND’s SMART CORE solutions deliver RCS, VoLTE and IMS features and functionality for mobile and fixed network operators, allowing them to monetize services while preserving much of their existing access equipment and offerings. GENBAND’s SMART CORE solutions are enabled by the CONTiNUUM family of market-leading IMS, Call Session Controllers and Gateway solutions.
The network edge is the new nexus for communications, the place where networks meet and all traffic is exchanged, the focal point for substantial service and competitive differentiation, and also the location for the largest security threats.
GENBAND’s SMART EDGE solutions simplify the complexities in unifying disparate communication islands by enabling interconnection, inter-working, roaming and enhanced quality of experience across all varieties of real-time, interactive data communications. Enabling advanced capabilities for SIP Trunking, IPX and Peering, Smart Edge solutions are supported by GENBAND’s QUANTiX product family, which includes market-leading Session Border Controllers, Security Gateways and the GENView Real-time Session Manager.
Unified Communications Solutions
Business and consumer end users are challenged by the increasing complexity of communications and are demanding intelligent solutions that provide a simple, consistent and rich communications experience.
GENBAND’s SMART EXPERIENCE solutions provide comprehensive unified multimedia communications, mobility, conferencing and messaging for business and residential markets. These solutions allows service providers and other communications providers to expand their offerings, reduce subscriber churn, tap new sources of revenue and provide a rich, simplified communications experience. EXPERiUS, which encompasses GENBAND’s market-leading applications portfolio, also includes Smart Office, Smart Home and Smart Life solutions, as well as the company’s software-based, cloud-ready SIP application server. The EXPERiUS family includes fully integrated multimedia communications functionality for business and residential users, Rich Communications Suite (RCS) Services and VoLTE Services.
CLOUD, UC and RCS Solutions
Optimizing the advantages of cloud economics and business models, GENBAND today unveiled NUViA to deliver a comprehensive suite of white-label, cloud-based multimedia communications services that fixed and mobile service providers and channel partners brand and take to market. Powered by EXPERiUS, NUViA provides a pay-as-you-go, Unified Communications as a Service (UCaaS) platform for the delivery of differentiated UC and RCS services for the enterprise, small and medium business, and consumer market segments.
Underpinning the GENBAND NUViA cloud service is GENBAND’s global professional services organization, which has a rich history of service solutions that help service providers and enterprises grow revenues, reduce costs and improve productivity.
GENBAND Launches NUViA Cloud Offering
GENBAND, a leading developer of IMS and cloud communications solutions, launched NUViA, a secure multimedia communications cloud services offering designed for service providers and channel partners to brand and offer Unified Communications and Rich Communications Suite (RCS) Service applications to enterprise and consumer markets. Powered by the company’s EXPERiUS solutions, GENBAND NUViA enables service providers to accelerate the commercial delivery of multimedia communications applications with minimal upfront capital expenses. NUViA offers service providers all of the advantages of cloud-based services, such as a pay-as-you-grow business model and the ability to quickly extend their service footprint, as well as a flexible service delivery model that allows them to fully customize and differentiate their branded services. The NUViA Unified Communications as a Service (UCaaS) offering includes HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, desktop clients, and fixed and mobile convergence. The NUViA RCS offering allows wireless operators to quickly take to market extensive multimedia communications services and experiences that go well beyond standard RCS capabilities for consumers.
“NUViA offers service providers a radically different model for deploying communications services from what is available today,” said Jeff Townley, President of GENBAND’s Services Business Unit and Global Operations. “Service providers and channel partners can leverage NUViA’s unprecedented deployment options, including hybrid models with the ability to augment the NUViA-delivered services with in-house applications, to deliver customers a unique, customized and cost-effective alternative to services derived from premises-based equipment.”
NUViA offers substantial advances over traditional hosted solutions and existing cloud offerings. Backed by GENBAND’s world-class global professional services organization, NUViA provides easy-to-use management and administrative portals. In addition, GENBAND NUViA taps a pipeline of innovation and an ecosystem of open application development that provides service providers with a constant flow of new services and features for their enterprise and residential customers over the life of their contracts.
“A managed communication service in the cloud using GENBAND’s carrier-class unified communication solutions is an attractive value proposition for service providers and channel partners searching for revenue-generating offerings for enterprise and consumer customers,” said Elka Popova, Program Director, Frost and Sullivan. “GENBAND’s deep portfolio and the customization options available with NUViA enable a broad range of go-to-market services scenarios. Partners can offer a full cloud UC with on-premises SBC for security, seamless connectivity, optimal routing and network management; cloud business continuity as a back-up communication system activated on demand in the event of disaster and on-premises failures, or hybrid deployments that provide mobility services overlays to on-premises PBX environments.”
NUViA also supports a “build, transfer, own” model that offers service providers a low-risk, low-barrier-to-entry and quick path to advanced, rich multimedia IP communications services with the option of building out their own cloud infrastructures in the future. GENBAND’s flexible solutions delivery also allows for the deployment of Unified Communications capabilities in the customer’s cloud.
EXPERiUS encompasses GENBAND’s market-leading applications portfolio as well as the company’s software-based, cloud-ready SIP application server. The EXPERiUS family includes fully integrated multimedia communications functionality for business and residential users, Rich Communications Suite (RCS) Services and VoLTE Services.