GENBAND, a leading developer of IMS and cloud communications solutions, today launched NUViA™, a secure multimedia communications cloud services offering designed for service providers and channel partners to brand and offer Unified Communications and Rich Communications Suite (RCS) Service applications to enterprise and consumer markets.

Powered by GENBAND’s EXPERiUS™ and QUANTiX™ solutions, GENBAND NUViA™ enables service providers to accelerate the commercial delivery of multimedia communications applications with minimal upfront capital expenses. NUViA offers service providers all of the advantages of cloud-based services, such as a pay-as-you-grow business model and the ability to quickly extend their service footprint, as well as a flexible service delivery model that allows them to fully customize and differentiate their branded services.

The NUViA Unified Communications as a Service (UCaaS) offering includes HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, desktop clients, and fixed and mobile convergence. The NUViA RCS offering allows wireless operators to quickly take to market extensive multimedia communications services and experiences that go well beyond standard RCS capabilities for consumers.

“NUViA offers service providers a radically different model for deploying communications services from what is available today,” said Jeff Townley, President of GENBAND’s Services Business Unit. “Service providers and channel partners can leverage NUViA’s unprecedented deployment options, including hybrid models with the ability to augment the NUViA-delivered services with in-house applications, to deliver customers a unique, customized and cost-effective alternative to services derived from premises-based equipment.”

NUViA offers substantial advances over traditional hosted solutions and existing cloud offerings. Backed by GENBAND’s world-class global professional services organization, NUViA provides easy-to-use management and administrative portals. In addition, GENBAND NUViA taps a pipeline of innovation and an ecosystem of open application development that provides service providers with a constant flow of new services and features for their enterprise and residential customers over the life of their contracts.