In a first for Lebanon's telecommunications sector, Alfa has embarked on another digital transformation process in partnership with Oracle whereby the operator has deployed the Exadata solutions within its systems. As part of this deployment, Alfa will be able to improve its customer experience, performance and scalability, lower operating expenses and improve sustainability by reducing the amount of energy and space required.

Alfa chief technology officer, Imad Hamed commented: "As part of our constant strive for innovation and thanks to partnerships with leading technology partners, we are able to meet the exponential growth in data within our systems and complement our landscape with innovative solutions. Today, and thanks to this deployment of Oracle's Exadata machines, another first from Alfa in Lebanon, a more efficient optimization of our operations is achieved by accelerating analytic queries by orders of magnitude and enabling real-time business decisions." He added: "It is a challenge for Alfa and I am certain that with Oracle as a partner, it will be a success."

"As we transition into an increasingly mobile age, new communication technology is playing an increasingly pivotal role in people's lives. Digital disruption continues to accelerate, requiring telecom operators to refine their systems and adapt to the changing landscape," said Alain Nohra, Country Manager - Lebanon, Oracle. "Advanced, efficient, and reliable database solutions are important for telecom operators to be able to take advantage of new technologies and deliver superior services to customers. We are delighted that Alfa has deployed the Exadata solution as part of its digital transformation process to deliver next generation solutions and achieve growth."

 As a part of the new deployment, Alfa has chosen to consolidate its existing databases into Oracle's Exadata Database Machines equipped with Oracle DBEE, Real Application Clusters and Partitioning.

As part of its CSR program, Nokia and IEEE Lebanon Section, an educational and scientific nonprofit organization, have signed a Memorandum of Understanding (MoU) to collaborate on various projects and events to contribute to the development of ICT industry and university students in the country. Leading Lebanese mobile operator Alfa has sponsored the programs to enable the collaboration to further support growth and advancement of the ICT industry in the country.

Nokia and IEEE aim to contribute to the development of the Lebanese telecommunications by modernizing ‘hard infrastructure’, such as the telecom network towers, and building fiber networks, and ‘soft infrastructure’ such as imparting technical trainings to university students as well as young professionals. The companies will organize trainings, events, seminars, conferences at their company premises.

Key aspects include:

  • Six internship opportunities per year by Nokia at its Beirut office to students nominated by IEEE, interviewed and accepted by Nokia subject to its discretion and internal requirements.
  • Nokia speakers to participate in IEEE events to share expertise on specific topics
  • IEEE to invite Nokia engineers and technicians to IEEE events to strengthen their knowledge

Roger Ghorayeb, Lebanon Country Senior Officer, Nokia, said: “IEEE’s vision of sharing the knowledge gained through its research for the society is similar to Nokia’s vision of expanding the human possibilities of technologies. We are happy to join hands with IEEE to bridge the knowledge and competency gap for students and professionals by knowledge sharing and collaboration. We are confident that our collaboration with IEEE will further contribute to the development of the ICT industry in Lebanon.”  

Chairman and CEO of Alfa, Marwan Hayek has won the Man of the Year in the Middle East Award (Operator Telecom Leader of the Year), in recognition of his achievements in the telecommunications sector and the development that he has brought to the sector in Lebanon through the strategy he adopted since taking office in 2010, which enabled Alfa to rise to the leading position in the fields of technology, services and social commitment; all which contributed to the creation of over 3,000 direct and indirect jobs in Alfa and the sector.

Hayek received the award granted by Telecom Review (TR), the monthly magazine specializing in telecommunications, at a celebration held on the sidelines of the “It's All About SMART Networking” Summit, organized by TR in Dubai, in the presence of international senior officials, executives and leaders in the telecom sector. Mr. Hayek also received the Best Corporate Social Responsibility Initiative Award, which was won by the company for its role in the field of Corporate Social Responsibility and sustainable development as part of the Alfa 4-Life CSR Program.

Hayek

Hayek thanked the organizers for the two awards, pointing out that “this honor is an honor for the entire Alfa team and for the team spirit which distinguishes Alfa, and through which we have proven that when we make a promise, we fulfill it”. He added: “We were able together to make a vast leap in the telecommunications sector in Lebanon and in Alfa through the vision set by us as management to keep up with every state of the art in the world of telecommunications; we were pioneers in launching the 3G, 4G and 4G+ technologies  in Lebanon; in addition, Alfa has become one step away from launching the first 5G station in mid-2018 after being the first to have signed first of their kind 5G memoranda of understanding in the region.”

Hayek indicated that this honor represents “an incentive for us to continue embracing this approach through which Alfa has proven its leadership in Lebanon and the region as a pioneering digital operator in terms of technology, services and community contribution.”

Performance and Faith

For the past six years at the helm of Alfa, Hayek has been distinguished for his faith in the potential and capabilities of the Lebanese. He maintained excellent performance and growth in Alfa, despite all the surrounding circumstances. He managed through his strategy to bring Lebanon and Alfa back to the international and regional telecom map where Alfa  occupied advanced rankings in terms of its network quality, and its 3G network quality has been ranked 7th in the world, according to international reports.

Hayek has given special attention to social responsibility, where under his management, Alfa, managed by Orascom Telecom, has invested nearly 2 million dollars in programs aimed at capacity building of marginalized groups and persons and children with special needs under its “Alfa 4-life” program. In addition, Alfa under Hayek’s leadership launched a number of programs aimed at empowering young people, and supporting start-ups, social initiatives and young sport talents. Hayek has contributed to the creation of a supportive environment for Lebanese women and for the employment of people with special needs, whose quota has reached more than 3% of working staff within Alfa.

Alfa CEO and chairman, Marwan Hayek held a press conference at the new company headquarters to announce the launch of two new postpaid bundles offering discounts of up to 53%, in addition to a drop in internet bundle rates, in cooperation with the Ministry of Telecommunications and in line with the Minister's gradual rate decrease strategy.

First, Hayek welcomed the media at Alfa's new headquarters in Parallel Towers and thanked them for their constant follow-up of the company.

He said: "We are launching today two new postpaid bundles, the first being Start-Up for $45, which cuts by 47% the current postpaid rates and includes 550 local minutes, 100 SMS, and 1.5GB of data. The second bundle is the VIP bundle for $185, which cuts by 53% the current postpaid rates, and is addressed to subscribers with consumption exceeding 1000 minutes per month. This bundle includes 2200 local minutes, 120 international minutes, and unlimited SMS. This bundle is also the only one on the market offering 15GB of data."

It should be noted that the monthly subscription and VAT are added to the new bundle prices.

Hayek said: "In keeping with the announcement by Minister of Telecommunications, Boutros Harb, this morning about a reduction in prices, especially mobile data rates, we are pleased to announce that we are ready to implement this measure as of Monday morning. Not only will these new prices compete with those in the Arab region, but they will also allow us to offer better rates."

He pointed out that the price drops to be implemented vary between 10 and 20% depending on the bundle price, knowing that Alfa's exchange with the Ministry of Telecommunications about the new rates is ongoing, as these rates are being determined under the ministry's supervision and approval. Since the data bundle is used not only by Alfa subscribers, but also by about 4 million people, thus it is only logical and natural that the new tariff is applied to all subscribers in Lebanon. Therefore, to allow all the Lebanese to benefit from this move and in line with the ministry's directives, the discounted rates will be applied on Monday morning.

After Hayek made a comparison between the new discounted Alfa rates and those applied in the Arab region, it was revealed that subscribers to the 1.5 GB data bundle will enjoy lower rates than the overall average prices in the region, such as Saudi Arabia and the UAE, preceded only by Jordan and Oman. As for subscribers with average data consumption between 5GB and 10GB, they will enjoy the same rates as those applied in Jordan and Qatar. Subscribers with higher data consumption currently enjoy competitive rates that are less than those of the UAE and Qatar, contrary to the impression that our prices are higher than prices in these countries.

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Telecom Review Summit 2016

Digital Magazine

Feb 2017

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