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Etisalat’s senior executives shared their insights on building inclusive workforce with the talent and ability to evolve, learn and contribute to the digital transformation vital to a company’s strategy and vision during an event. They stressed on making work purposeful and encouraging a culture that fits their values and is a constant source of inspiration.

Hatem Dowidar, Group CEO, Dena Almansoori, group chief human resources officer, and Maha Muraish, senior vice president, transformation-B2B from Etisalat participated in the event.

During the CEO panel discussion, Dowidar highlighted the importance of diversity as a critical driver of innovation and a crucial component for Etisalat to attain success on a global scale. He also shared insights on the company’s transformation across 16 countries by embarking on an exciting new chapter, with everyone internally working towards a common goal to drive a digital future and company ethos ‘Together Matters’.

A diverse workforce with inclusion at its core means more access to different points of view, skillsets, creative visions, approaches, and experience, which is more likely to result in a technology company producing more innovative products and services for consumers and businesses.

During her presentation, Almansoori emphasised the importance of striking a balance between diversity and inclusion, highlighting the importance of inclusion to business success and employee engagement. In addition, she stressed the relevance of leveraging data analytics during the hiring process to ensure a diverse candidate pool with the right experience and skillsets for the future.

She also shared some interesting research on the direct relationship between business success and inclusion. She point out that an organisation with an inclusive culture is twice as likely to exceed financial targets, three times as likely to be high performing, six times more agile and innovative, and finally eight times more likely to achieve better business outcomes.

Etisalat has also launched various initiatives for customers from all walks of life to access services easily, highlighted Almansoori. These included training employees with basic Emirati sign language to elevate the customer experience and to help senior citizens and residents at home to conduct transactions on their smart devices. Another noteworthy cause was the launch of a first of its kind web extension to simplify the World Wide Web and make it autistic-friendly to support people with autism. These are a few examples of inclusivity to the customers that Etisalat serves to enable and empower them.

In his panel discussion, Muraish stressed on the importance of alignment in managing evolving investor and stakeholder expectations in building inclusive workforces. He also focused on CHROs creating meaningful change, succession planning and the board’s role in supporting the corporate strategy and company executives.
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