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etisalat by e& announced the launch of GoChat Messenger, an all-in-one free voice and video calling app, giving customers the flexibility of accessing unique features.

GoChat Messenger offers a hassle-free experience for customers to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay bills, play games, stay updated with the latest news and events, and access Smiles vouchers and deals as well as several home services.

The app is in line with the overall vision of etisalat by e& to empower customers with seamless digital applications, enabling experiences that enhance their digital lifestyles. Since the pandemic, the market witnessed an increase in penetration and popularity for internet calling apps.

GoChat Messenger is the latest addition to the suite of products and services that will benefit customers in the face of the ever-growing need for amplified connectivity in a post-pandemic era. It is a global application that can be downloaded by anyone in the world, only requiring a mobile number for registration, connecting the UAE population with friends and family across the globe and can be downloaded via Android and iOS app stores.

At etisalat by e&, there have been continuous efforts to ramp up efforts to ideate and create innovative propositions that drive smart connectivity, maximize value creation and enhance customer experience.

The GoChat Messenger launch follows e&’s recent unveiling of “etisalat by e&” as the new brand identity for Etisalat UAE, in line with the Group’s positioning as the global technology and investment conglomerate that digitally empowers people and societies.