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Ooredoo Group has announced a joint agreement with international communications company BICS to create an innovative voice business model that will deliver new solutions in the areas of artificial intelligence, machine learning, and fraud protection, among others.

The agreement for voice traffic, one which aligns with Ooredoo Group’s strategic commitment to improving customer experience and quality of service for businesses and consumers, is the first such partnership of its kind in the region.

Aziz Aluthman Fakhroo, Managing Director and Group CEO at Ooredoo, stated, “For Ooredoo, this partnership is about reducing complexity and anticipating the needs of a new communications ecosystem. We are committed to investing in innovation, technology, and people to ensure we can offer the best possible products and services to our customers across our markets.”

Effective immediately, the agreement will initiate a phased deployment plan for Ooredoo Group operating companies across its global footprint to be rolled out in the second half of 2022. A key element of the first phase of the plan is the creation of a dedicated team of specialists to share insight, expertise, and resources between the two organizations and to ensure a firm focus on customer experience.

“We’re proud to support Ooredoo’s future-facing efforts to innovate on customer experience through digitalization, playing a cornerstone role in the region as Ooredoo’s trusted communications partner. Our relationship with the various operating countries has been an industrious one for many years now. In raising this relationship to Group level, together, we will extend BICS’ services and partnership to a consistent level across the operating companies while building on Ooredoo’s strong position in this significant market,” said Matteo Gatta, CEO of BICS.

The new partnership echoes Ooredoo Group’s strategic commitment to investing in technology, and seeking out partnerships with leading technology providers, in order to drive improvements in customer experience and deliver transformational digital experiences for its customers.