stc Group, the leading digital enabler in the region, has succeeded in maintaining the number one rank as the most valuable brand in the Middle East in the telecommunications sector, for the third year in a row, thanks to the Group's success, continuous expansion and growth since the "Dare" strategy launch in 2017.
Over the last five years, the brand's value has increased by almost 100%, from $6.2 billion in 2017 to $12.3 billion in 2022. This achievement results from the brand's outstanding performance in maintaining its leadership position and enhancing its commercial strength in the KSA and throughout the region.
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In addition to being the most valuable brand, stc Group ranked among the fastest-growing brands in the region with a growth rate of 16.7%, while stc Bank also increased by 27.5%, climbing 25 places in a leading brand valuation firm’s global 2023 report — the most by any Middle Eastern brand in the study — profiting from its robust future growth given its dominance in its home market.
stc Group is considered to be the strongest brand in the Kingdom of Saudi Arabia, Bahrain and Kuwait.