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De Tune has selected Tata Communications as the backbone of its next-generation broadcast viewing experience for live events produced virtually anywhere across the world.

De Tune has simplified its global production operations by consolidating multiple vendors into one cohesive media ecosystem with the help of Tata Communications’ end-to-end live video services.

“We are excited about our partnership with Tata Communications, which brings us the very latest in media and entertainment services to drive efficiencies, productivity, quality and endless scale,” says Michael Thuney, Chief Executive Officer, De Tune.

De  Tune  is  a  pioneer  in  the  field  of  worldwide,  large-scale,  remotely  streamed  broadcasting  projects, including the rapid rise of esports. Leveraging Tata Communications’ Media Cloud, De Tune will automate its production workflow, along with video format conversions and online content delivery, by accessing Tata Communications’ transcoding services and Video Content Delivery Network (CDN).  This next-generation media ecosystem enables De Tune to effectively collaborate, allocate resources, and allow for aggressive scaling in their operations with global reach.

Through Tata Communications’ media network and cloud services, De Tune can now transmit media content from multiple simultaneous event locations across the globe to its studio in Los Angeles with extremely low latency and reliability. Employees are able to collaborate more effectively on productions, while driving greater efficiencies and limitless scalability, ensuring the smooth delivery of content to its viewers.

Dhaval Ponda, Global Head of Media & Entertainment Services, Tata Communications, says: “The media & entertainment industry is undergoing significant transformation. Our relationship with De Tune represents the powerful play of Tata Communications as a digital ecosystem enabler globally. We have helped massively reduce De Tune’s global vendor ecosystem to enable it to focus on what it does best – producing and delivering incredible content around the globe. With our vast suite of digital media solutions, we are well positioned to support the media and entertainment sector as it increasingly moves to remote production and streaming.”

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