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Etisalat is on a mission to drive the digital future in the Middle East and this has been apparent through a variety of initiatives, which the service provider launched over the years, along with its readiness and eagerness to deploy the latest and greatest in tech.

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To further strengthen its presence in the entertainment space, beIN has entered into a strategic partnership with Turner, a division of Time Warner, to exclusively air Turner-owned channels in the Middle East and North Africa region.

The exclusive partnership was formally executed at a signing ceremony at the beIN Media Group headquarters in Qatar, in the presence of Mr. Nasser Al-Khelaifi, chairman and CEO of beIN Media Group and president of Turner EMEA, Mr. Giorgio Stock.

As part of the agreement, Turner's popular channels including Cartoon Network, Boomerang, TCM, HLN and CNN HD will now be solely available on beIN Pay TV DTH networks across the MENA region, highlighting the network's commitment to diversify its entertainment offering.

Speaking at the event, Mr. Al-Khelaifi said: ""We closed last year with the launch of our entertainment portfolio and are excited to bring in the New Year with this exclusive partnership. Our agreement with Turner reiterates our commitment to provide our audiences with the best in global entertainment on our network, and ensures a wider reach and coverage of these channels to their fans in the Middle East and North Africa. These channels have earned the trust and loyalty of viewers across the globe and we look forward to entertaining our subscribers with exclusive access to their award-winning programs and premium content.""

The agreement comes into effect from January 2016 and is available to existing and new subscribers of the beIN network across packages launched in November 2015, in line with the planned expansion of the network's entertainment platforms to further strengthen its position as the leading Pay TV entertainment player in the region.

Highlighting the importance of the partnership and its intended benefits to Middle East & North Africa audiences, Mr. Stock said: ""Both organizations share a vision to provide easy and convenient access to our loyal consumers who expect only the best from us. Our combined efforts will not only strengthen the reach of these popular branded destinations, but will also allow our viewers to enjoy unlimited access to quality programming that has positioned us at the top of our game. We look forward to collaborating with the beIN Media Group on other initiatives that will add more value and further enhance the regional Pay TV landscape.""

beIN's expects significant subscriber growth on the back of their strategic expansion plans and is planning to launch more entertainment channels of full HD quality. The company is determined to keep expanding its sports, movies and entertainment content portfolio.

beIN intends to differentiate itself from other regional pay TV operators by offering entertainment content that is appropriate regionally and is fit for family viewing. beIN decoders also have advanced feature of ""Parental Control"" that will give parents ability to determine what their family can watch.

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