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du, from Emirates Integrated Telecommunications Company (EITC), is empowering prepaid and postpaid customers to enjoy a seamless digital telco experience with the ability to now pay their bills or recharge their accounts via Apple Pay.

Billed as the ultimate cashless and effortless payment method, Apple Pay is available for du customers to pay their du bills and top up their lines within the innovative self-service du app using credit cards stored on their Apple devices.

Apple Pay enhances the payment experience by providing additional security, convenience, and ease at users’ fingertips. As the United Arab Emirates (UAE) shifts towards becoming a cashless society and more digitally facing, payment innovations like these are providing a pathway to more enriched and happier smart city solutions.

Anthony Shiner, Chief Digital Lifestyle & Innovation Officer at EITC, said: “At du, we are driven towards giving customers more ways to get value out of the devices and the connected solutions they use in their lives every day. Mobile payment technologies offer a high degree of convenience without compromising safety and security; they also provide consumers with complete peace of mind and the ability to enjoy quicker, easier, and more secure digital experiences. In line with the UAE’s vision for a more seamless smart city, we believe that the addition of the trusted Apple Pay payment method will elevate our customers’ digital touchpoints, which builds on our mission to deliver immense connected value on the go.”

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