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Etisalat announced the launch of a first-of-a-kind cloud-based business unified communication and collaboration service for small and medium businesses (SMB) and enterprise customers in the UAE.

Etisalat has partnered with Ribbon Communications to provide customers with a secure, scalable, and cloud-native business communication and collaboration solution.

Etisalat’s CloudTalk offers customers an integrated communication solution for their internal and external communication and collaboration needs.

The service is delivered over a carrier-grade cloud private branch exchange (PBX) replacing the legacy setups. Transformation is rapid and performance is optimum with minimal time needed for deployment.

The pay-as-you-grow model gives customers the flexibility to work in multi-channel communication environments, minimizing upfront investments and focusing on productivity rather than infrastructure.

The hassle-free solution gives users the ease of switching between various devices seamlessly in real-time from any location. The state-of-the-art features such as instant messaging, video conferencing, screen sharing and mobile app, among others, contribute to an elevated user experience leading to better productivity.

Salvador Anglada, Etisalat’s Group Chief Business Officer, said, “We are delighted to launch CloudTalk along with our partner Ribbon Communications. The agile, secure, and cloud-based solution will be beneficial for businesses looking to simplify their complex communication infrastructure. The launch of this unique platform enables Etisalat to be a single provider for cloud telephony, offering comprehensive tools at a viable price. We at Etisalat are committed to delivering innovative technology blended with superior service levels that help businesses embark on their digital journey.”

Patrick Joggerst, Chief Marketing Officer and Executive Vice President, Business Development of Ribbon Communications, said, “Our cloud-native solutions help enable the intelligent and secure real-time communications solutions today’s businesses are embracing. We are proud to support this ambitious new undertaking as Etisalat continues to showcase its leadership position in digital transformation.”

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