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Etisalat and Etihad Airways will provide the best-in-class mobile and digital solutions for the evolving business requirements of the small and medium business (SMB) and startup community, Etisalat has announced.

Under this arrangement, Etisalat will be the official partner with Etihad Airways with an objective to enable SMBs through their digital transformation journey.

Esam Mahmoud, senior vice president, SMB, Etisalat  and Fatma Al Mehairi, vice president of UAE sales at Etihad Airways signed a Memorandum of Understanding (MoU) in a ceremony attended by senior officials from both companies.

The terms of the partnership will see both entities work on providing customised value propositions for Etisalat and Etihad business customers. Etisalat will provide all its business customers and Hello Business Hub start up community with ‘value for money’ exclusive Etihad travel offers and will provide Etihad business customers access to special mobile and digital offerings.

 “The SMB sector plays a key role in the UAE economy in driving innovation, job creation and disruptive business models. Etisalat has been working closely with start-ups and the SMB community to cater to their requirements and help them grow their business by ensuring a successful digital journey,” said Mahmoud.

“This partnership with Etihad is integral to our successful journey for enabling best-in-class solutions and services with industry leaders.” he added.

Meanwhile, Fatma Al Mehairi said, “Etihad and Etisalat will cooperate to design special products, offers, and activities that support SMB’s to start and grow their business with the latest innovative and convenient solutions. The airline is always exploring new ventures to enhance the customer experience and partnering with a major player in the UAE economy like Etisalat will bring incremental value to both Etihad and Etisalat customers.”

Both parties will collaborate to enrich Etisalat’s business mobile plans with Etihad’s BusinessConnect, a smart loyalty programme for small to medium sized enterprises.  Leveraging the digital channels, Etisalat will have digital presence on Etihad Airways’ BusinessConnect website, enabling the airline’s customers to purchase telco products from Etisalat, and vice versa.

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