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Digital transformation is a critical choice for growth. It has evolved the way businesses across the Middle East are functioning. Not only is it proving to increase productivity and efficiency, but it is also encouraging a digital culture with long-term business benefits. For that reason, businesses should continue investing in innovation to effectively compete in existing and emerging markets.

Many new digital solutions are being introduced in the Middle East today that are embracing the concept of simplicity with clear objectives, functions, services, and user experiences. Such solutions have just one goal from the very beginning of research and development: bringing smart offices to enterprises.

One of the brands at the forefront of that movement is ICT pioneer Huawei. Their team has researched tens of thousands of enterprises to discover their top needs moving into the future, which include cloud video conferencing, intelligent whiteboards, and ultra-HD wireless projection. With that expertise in hand, new solutions are now available that incorporate all of these features to provide businesses in the region with a smart office for diverse scenarios, including meeting rooms, executive offices, and open work areas.

As one clear example, Huawei has leveraged over 25 years of experience in software and hardware to build a native conference system into IdeaHub; a tool that creates an all-scenario smart office. Developed by an industry giant in professional video conferencing, this solution supports 1080p 30 fps cloud video conferencing without the help from external hardware. It has used the power of AI and the HUAWEI CLOUD meeting service to become the new leader in cloud video conferencing and device-cloud synergy.

So what really differentiates the future of smart offices?

To start, cloud video conferencing is now a core capability. Solutions like the IdeaHub effortlessly meet the requirements of leader summits with vivid graphic fidelity for remote video conferencing and direct communication. Moreover, today’s productivity tools simplify the complex process of cloud video conferencing. Simple but powerful product capabilities and streamlined user experiences are key to a competitive smart office, with products offering that now widely outperforming those of competitors.

Intelligent whiteboards are also a key component to increase productivity. It eliminates the difficulties of software and hardware adaptation and simplify operations. Large-screen endpoints are no longer hardware silos, and N-in-one smart services for office teams easily replace multiple devices with one screen. It also improves user experience with 4K co-author annotation and writing with a stroke effect at the industry's lowest latency of 0.035s, therefore writing on the board feels like writing on a piece of paper. Actual application scenarios utilize this capability for remote contract signing to simplify complex offline operations.

Furthermore, ultra-HD wireless technology now opens the door to the new world of office projections. Users can now just enter a simple password to project the content of their laptops and mobile phones on the large screen. Reverse control allows users to control their PC from the projecting tool. Users can also collaborate and annotate on the screen at any time. Using such productivity tools eliminates the complicated and tedious collaboration of traditional methods for simple, intuitive, and convenient communication.

Technological advancements have reshaped many organizations and the way traditional workplaces used to work. COVID-19 has further accelerated the need for digital solutions to make businesses more integrated and streamlined. With such cutting-edge solutions on the rise, businesses will be able to achieve increased productivity and efficiency to keep up with competitiveness and customer demand.

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