Reports and Coverage

By Marco Lichtfous, Managing Director, PMP Strategy Benelux & DACH and Vivek Yadav, Managing Director, PMP Strategy MEA

stc Group, a global leader in digital transformation, has successfully concluded its sponsorship and participation in the Mobile World Congress (MWC) in Barcelona, Spain.

In an era where the telecommunications sector transcends its conventional role of providing mere connectivity, its significance in shaping the digital landscape cannot be overstated. Across the Middle East, we see operators racing to lead this digital transformation, shedding their legacy processes, systems and infrastructure along the way.

Driven by AI technologies, telecom companies are embarking on an accelerated transformation journey. Recognizing that advancing digital intelligence transformation hinges on the integration of vast carrier knowledge, experience, and data with cutting-edge AI technologies, Huawei, the leading global provider of information and communications technology (ICT) infrastructure and smart devices has identified the critical need for this fusion.

By Ayub Osman, Head of Sustainability and Corporate Responsibility at Ericsson Middle East and Africa

During the Huawei Product & Solution Launch 2024 at the Mobile World Congress, Bruno Zhang, CTO of Huawei Cloud, gave a detailed presentation on how cloud and AI benefit the telecom industry at large.

The Telecommunications and Digital Government Regulatory Authority (TDRA) has launched the second phase of the ‘U Ask’ platform— the virtual assistant available on the unified digital portal, U.ae.

Technology has always been at the heart of global economic development, and always will be. Throughout this evolution of technological advancement, there is one trend that significantly stands out as a key driver in this growth trajectory— the time to market (TTM) of products and services and the speed at which they are released by organizations and businesses.

Industries are experiencing a significant shift towards digital transformation in the current era of the digital economy. By 2030, the intelligent economy is expected to be worth more than 18.8 trillion dollars, bringing a new wave of opportunities to the industry. This shift has resulted in a rapid convergence of the physical and virtual worlds, leading to the emergence of various new digital services. These services have, in turn, created new opportunities for carriers. However, the emergence of new immersive, cloud-based, and IoT-based applications has led to increased demands for network connection capacity, reliability, flexibility, and efficiency.

Communication has evolved from the ringing of doorbells to the answering of mobile phones. Cellular coverage has been a significant pioneer in the telecommunications industry, greatly simplifying communication. However, with each advancement in this field, new challenges emerge, requiring innovation from global tech leaders to lead the way and introduce groundbreaking ideas. Presently, the primary source of frustration in this domain is the existence of cellular dead zones. The race to address and resolve this issue is intensifying, with a focus on providing the optimal solution.