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Ooredoo Group made a strategic partnership with Snap Inc. to enable the use of advanced augmented reality (AR) technology for enhanced customer experience.

The first-of-its-kind in the region, the three-year partnership will see the two entities collaborate to build advanced AR – including 5G-enabled AR – experiences for Ooredoo customers across its ten operating companies, powered by Ooredoo’s network.

Ooredoo Group will leverage Snap’s community platforms such as Snapchat, and its diversity of creator tools, to build on its commitment to technology, innovation, and the digital elevation of arts and culture and enhance the experiences on offer to its customers.

Many of these experiences will center around key cultural and social moments including the FIFA World Cup Qatar 2022, for which Ooredoo is the official MEA telecom operator. Blending the physical and digital world through AR to create engaging, shareable fan experiences is set to be done.

"This is a first-of-its-kind collaboration for the region, a milestone of which we are rightly proud, and which aligns perfectly with our strategic aim of digital transformation," said Sheikh Mohammed Bin Abdulla Al Thani, deputy group chief executive officer and chief executive officer of Ooredoo Qatar. "Our partnership with Snap Inc. will enable us to develop innovative 5G services that will enrich our customers’ digital experiences and make them enjoy the internet even more. We are very excited about what our future together holds and can't wait to roll out the coolest activities across our markets."

Nana Murugesan, managing director, International Markets at Snap Inc, said, “We believe that AR ultimately adds both entertainment as well as utility to people’s lives, and we are pushing the boundaries on both of these fronts by working with partners like Ooredoo. We have seen communities in the region truly embrace AR today, especially around events and places. As that happens, one of our priorities is making AR more accessible to individuals and businesses, which will be expanded through this strategic partnership with Ooredoo across multiple countries.”

Ooredoo Kuwait and Ooredoo Qatar have already initiated projects in collaboration with Snapchat, with rollouts expected between Q4 2021 and Q1 2022.

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