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Etisalat has been recognised for its unwavering commitment to Abu Dhabi's digital transformation journey at the Abu Dhabi Digital Authority ICT Leaders Meeting.

Organised by the Department of Government Support (DGS), represented by Abu Dhabi Digital Authority (ADDA), the ADDA ICT Leaders Meeting saw industry leaders and private sector representatives gather at the Abu Dhabi National Exhibition Centre to discuss the strategic pillars of Abu Dhabi Digital agenda, and shed light on ADDA's planned initiatives and engagements for 2022.

H.E. Dr. Mohamed Abdelhameed Al Askar, director general of the ADDA, presented the 'Government Services' award to Masood M Sharif Mahmood, CEO, Etisalat UAE. The award recognises an entity for establishing a seamless, hassle free and personalised experience across channels.

Abdulla Ebrahim Al Ahmed, senior vice president, government sales at Etisalat, received two awards on behalf of Etisalat. The 'Information Security' accolade honours an entity that safeguards government digital infrastructure, systems and data. The 'Shared Government Solutions' award acknowledges an organisation's commitment to drive synergies and create incremental value from joint initiatives across government entities.

Etisalat has made great strides over the past few decades in the digitalisation of services across different sectors such as education, business, and entertainment, to drive the UAE's digital transformation. The UAE leadership is the inspiration and motivation behind every success that Etisalat has had on its own journey, remaining committed to its vision of ‘Driving the Digital Future to Empower Societies’.

The acceleration of digital transformation is at the core of Etisalat’s strategy as it transitions from a traditional telecom operator to an integrated ICT and digital solution provider.

Etisalat is currently leveraging its wide range of digital technologies and services and powering a great digital-first experience to encourage digital adoption by its customers. Its own digital transformation is enabling the Group to execute its strategy, and is facilitating a paradigm shift to a new operating model that nurtures innovation and agility.

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