Formula 1 (F1) announced a renewal and expansion of its partnership with Amazon Web Services (AWS). This will begin a new phase of innovation and digital transformation of the sport and will see the world’s most comprehensive cloud platform become a global partner.
Since 2018, F1 and AWS have innovated together through the use of AWS’s machine learning (ML), launching 20 data-driven F1 Insights on live TV that offer unique race strategy, car performance and competitor insights to fans. Moreover, the power and scale of AWS’s high-performance computing (HPC) enabled complex two-car Computational Fluid Dynamics (CFD) aerodynamic simulations that contributed to the 2022 car design and more of the wheel-to-wheel action that fans love.
The renewed joint technical venture between AWS and F1 aims for the following outcomes:
- Exploring new, unique and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence and cloud technologies.
- Designing solutions across the areas of motorsport, media and data architecture, future track designs and delivery of regionalized media offerings such as a fusion of gaming, live events and live-action experiences.
- Maximizing opportunities for sustainable solutions across the sport by building on previous work to reduce freight and personnel travel through remote production capabilities.
- Offering direct access to technology-related entertainment, competition and education through F1-themed platforms and developing fans’ machine learning and artificial intelligence skills via the successful AWS Deep Racer and AWS Gameday programs.
Matt Garman, senior vice president of sales, marketing and global services at AWS, said: “AWS helps companies push the limits of what their data can do. With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyze and act upon data to deliver insights to fans that weren’t possible before this collaboration. Leveraging the power of the world’s leading cloud, F1 is engaging with its growing global fan base in unique ways. Their vision and execution for digital transformation are impressive, and we are excited F1 has selected AWS to continue to innovate together.”
Brandon Snow, managing director of commercial for Formula 1, added: “AWS has the global reach, partner community and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership, which is central to F1’s fan experience and growth strategy over the coming years.”