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As cloud adoption rises across the Middle East, more businesses are considering the move to a Network-as-a-Service platform like Console Connect.

Cloud adoption has accelerated enormously in the Middle East during the last year, as more business embrace digital transformation and remote ways of working.

At the same time, investment has continued to be made in new data centres and public cloud infrastructure to support the rising demand for cloud services. In recent years, hyper-scale cloud providers such as Microsoft Azure, AWS, Oracle Cloud and IBM Cloud have established a presence in the region, adding to the existing presence of Alibaba Cloud, SAP and regional providers.

As more businesses move to cloud environments that are flexible, scalable and reliable, they expect the same attributes from their connectivity.

Network-as-a-Service (NaaS) platforms, such as that offered by Console Connect, are reimagining how businesses can directly connect to major cloud providers.

Businesses can experience the security and performance benefits of dedicated, private connections to the cloud, coupled with the flexibility and scalability of connectivity that they control in near real-time through an easy-to-use portal.

The Console Connect platform is directly connected to major cloud platforms, including AWS, Microsoft Azure, Google Cloud, Oracle Cloud and IBM Cloud, which customers can access from our growing number of data centre locations worldwide.  The platform is a great fit for enterprise and carrier customers looking to connect quickly and easily to the cloud in the Middle East.

Fast and secure access into the Middle East region

Businesses are increasingly looking for fast and secure network access into the Middle East region from key markets across Europe and Asia.

There has been significant interest from businesses in leveraging the network automation and connectivity capabilities of the Console Connect platform to connect into the Middle East. The platform offers businesses a much simpler and quicker way to make layer 2 connections on-demand - and it lets them do that using a network they trust.

The automated Console Connect fabric is underpinned by PCCW Global’s MPLS network, which is a Tier 1 IP network that offers extensive global reach. This means customers provisioning bandwidth on the Console Connect platform can experience improved network performance, such as lower latency and higher availability of guaranteed throughput.

Because PCCW Global’s network offers multiple routes between the Middle East and Europe, Asia and Africa, business that use the platform can also experience improved network resiliency and redundancy when they connect into the region.

Businesses can also find highly competitive pricing for bandwidth into the Middle East on the Console Connect portal, which is fully automated and available as a pay-as-you-go model. Carrier customers in the region can also resell Console Connect and bundle services for their enterprise customers.

Ecosystem growth in the Middle East

Console Connect is continuing to grow its ecosystem of data centre, cloud, SaaS, carrier and enterprise partners in the Middle East. The platform is now enabled in key data centres in Dubai, Doha, Fujairah, Jeddah and Cairo, allowing users of the platform to make direct connections to these locations and more than 650 other data centre worldwide.

Most recently, Console Connect has expanded its collaboration with NaiTel, a licensed telecommunications service provider in the Hashemite Kingdom of Jordan and the telecom arm of Aqaba Digital Hub, to provide the hub’s businesses with instant and direct access to all the world’s major cloud platforms.

Aqaba Digital Hub is an iconic project based in the heart of the MENA region. Located close to the coastal city of Aqaba, the project includes hyper-scale data centres, an Internet Exchange Point (IXP), a subsea cable landing station, teleports and more. The hub, which has an open access policy, meets the growing needs of enterprises, carriers and technology providers in Jordan and the wider Middle East region.

Console Connect established a Point of Presence at the Tier III certified carrier-neutral data centre earlier this year, expanding the reach of the platform to more businesses in the MENA region.

Through a recent upgrade to the PoP at Aqaba Digital Hub, businesses in the Middle East can now access more on-demand services from Console Connect, including Internet On-Demand. Delivered via one of the world’s largest and fastest IP networks, Console Connect’s Internet On-Demand service enables businesses to self-provision enhanced internet access to their existing premises through the automated Console Connect platform.

Aqaba Digital Hub customers can also access the Console Connect’s MeetingPlace, where they can order and provision partner services, such as remote peering, colocation, SaaS and business applications, as well as purchase home-grown features and solutions from PCCW Global.

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