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Zain Group announces its recognition as a winner of the GSMA's "Outstanding Contribution to the Mobile Industry Award" for 2017. The award was presented to Zain Group and four other mobile operators Asiacell, Deutsche Telekom, Turkcell and Vodafone on 26 February 2017, the eve of Mobile World Congress, at the GSMA's annual Welcome Dinner at the Palau de la Música Catalana in Barcelona, in the presence of His Majesty, King Felipe VI of Spain.

Zain's recognition in this manner was based on the work the telco continues to undertake around the region to assist and improve the living conditions of the most vulnerable sectors of society, including those fleeing the crisis in Syria. In particular, GSMA applauded Zain's creation of several commercial packages in the Middle East intended to facilitate connectivity, which is much needed amongst refugees and internally displaced people.

Commenting on the recognition from the GSMA, Scott Gegenheimer Zain Group CEO said: "We would like to express our appreciation to the GSMA for this honor, which is a great endorsement to adding dignity to the lives of so many who face challenging circumstances. We are committed to helping those in need and will always look to provide ways in which sustainable solutions may be found and fostered to alleviate the difficult circumstances afflicting so many."

Jennifer Suleiman, head of Corporate Sustainability at Zain Group said: "We are all well aware of the positive impact that mobile communications and connectivity can have on the lives of people, and we witness this first-hand in our own region. We feel a strong sense of responsibility to assist those requiring help and this has become part of our corporate identity within Zain. We appreciate GSMA having recognized our efforts in this manner, and we shall use the award to raise further awareness of the desperate situations people are living under, and the need to assist wherever possible."

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