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In another UAE first, du joins hands with the 5-star UAE airline, Etihad Airways, to offer its premium customers unmatched benefits including data and Etihad Guest Miles with the all new Smart Plan Platinum. For the first time in the market, du is also introducing 5GB roaming data to its postpaid plan to ensure that customers have seamless, cross-border connectivity. This tie-up gives consumers an opportunity to immediately attain Etihad Guest Gold tier status, for a premium travel experience with the premium airline.  Gold tier benefits include lounge access, priority check-in and boarding, 50 percent additional bonus miles when flying and an excess baggage allowance.

du customers who opt for the Smart Plan Platinum will receive an unparalleled 500GB national data, in addition to the roaming data, 5,000 flexi minutes, a mobile device worth AED 5,000 and an exclusive du mobile number. With 500GB data, Smart Plan Platinum customers can use their phone however they want without worrying about connecting to WiFi to minimize data usage; customers can stream as much video content as they wish on any given month, and still have plenty of national data to use to stay connected with friends and loved ones.

"Partnering with the UAE national airline, Etihad Airways, and its award winning loyalty program Etihad Guest, enables us to further diversify our premium offering and enable our customers to reap further benefits that enhance their lives in multiple ways here and abroad," said Fahad Al Hassawi, chief commercial officer, du. "This exciting new plan opens up a world of opportunity for our customers who can remain connected and entertained with 500GB national data each month. In addition, they will enjoy 5GB roaming data as part of their monthly bundle while traveling abroad."

Additionally, customers will benefit from an immediate upgrade to Etihad Guest Gold Tier with a joining bonus of 35,000 miles, as well as earning 1 Etihad Guest mile per dirham during the period of their contract when they opt for the Smart Plan Platinum.

"We are pleased to be working with du to offer their premium customers a first-class experience. The Etihad Guest Miles they can receive as part of the post-paid plan throughout the year are equivalent to three business class upgrades to London. Etihad has reimagined flying, and now we are working with our partners to further enhance travel for our customers," said Yasser Al Yousuf, managing director, Etihad Guest.

The Smart Platinum Plan is available on a 12-month contract for a monthly recurring charge of AED 5,000.

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