Sparkle, the international services arm of TIM Group and among top 10 global operators, announces the launch of the a new SMS Management solution to expand its IoT-related SMS services, reduce overhead and manage SMS-specific network complexities. The solution is provided in partnership with Telarix.
Sparkle has accelerated its focus on SMS to leverage market growth opportunities. According to the Mobile Ecosystem Forum (MEF), messaging traffic is expected to increase by more than 350% over the next 5 years. Application-to-peer (A2P) messaging is leading the growth and it is set to become a fundamental delivery mechanism for "internet of things" devices.
"As an international voice carrier that offers SMS as a retail service in addition to our wholesale business, the new SMS Management solution allows us to consolidate our entire SMS business onto one comprehensive platform that provides buying, selling, billing, auditing, alerting, and reporting functions, plus the translation and application of routing commands to the SMSC or the SMS hub," stated Stefano Olivieri, EVP Voice and Mobile Business.
"With over 20 years of commitment to the telecommunication industry, Telarix has become the leading provider of solutions that simplify, automate and optimize the way carriers do business together," stated Telarix CEO, Marco Limena. "There are some inherent complexities in SMS handling that our new solution addresses simplifying the end-to-end SMS management and automation. We are delighted to work together with carriers like Sparkle that are taking a leading position in this business."