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du, from Emirates Integrated Telecommunications Company, today announced the appointment of UAE national Ehab Hassan as Chief Human Resources Officer.

As a member of the executive management team, Hassan will be responsible for developing and executing the human resources strategy in support of the organisation's initiatives and goals, particularly in the areas of succession planning, talent management and training and development.

In addition, he will oversee the the talent acquisition and employee retention agenda at du. Moreover, Hassan will be tasked with enhancing du's already robust Emiratisation initiatives to meet the company's goals from both a grassroots, and an experienced employee perspective.

Speaking on the appointment of du's senior leader, Osman Sultan, Chief Executive Officer, Emirates Integrated Telecommunications Company (EITC) said, "In line with the UAE's Emiratisation directive to increase the number of Emiratis in the private sector, du continues to bolster its initiatives to attract UAE nationals to explore prosperous careers in telecommunications. As a senior leader with a proven track record in HR and a wealth of UAE experience, we believe Ehab's expertise will provide strategic leadership to drive talent acquisition and retention, contributing to the growth of du and the industry in the UAE."

Hassan joins du from National Bank of Abu Dhabi, where he was the Group Chief Human Resources Officer and Senior Managing Director for almost a decade.

In this role, he keenly pursued Emiratisation and achieved the required Emiratisation percentage as per central bank and government directives. As a result of his efforts, he received the best CEO Award for Emiratisation. He also established the NBAD Academy and developed a culture of learning.  Under Hassan's supervision the Academy became responsible for the overall career and succession development of UAE Nationals, as well as expats.

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