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Zain, the leading integrated telecommunications company in Kuwait, announced its participation - for the first time - at the 38th edition of The Gulf Information Technology Exhibition (GITEX Technology Week 2018).

The international event, hosted in the United Arab Emirates, is organized by the Dubai World Trade Center, and features the biggest global companies, organizations, and entities from the Telecom and IT industry.

Zain's participation in this global event, considered one of the biggest of its kind in the world, comes as part of the company's strategy to enrich its transformation into a fully integrated digital service provider. Zain started its digital transformation journey by launching many smart services and solutions to both consumers and businesses throughout the past two years.

Eaman Al Roudhan, Zain Kuwait's Chief Executive Officer, commented: "Today we are thrilled to announce Zain's participation at the 38th GITEX Technology Week as the only telecom company that represents the State of Kuwait in this leading global and regional event amongst the presence of international companies. Through this participation, we hope to showcase our capabilities as an active partner in achieving the goals of the Kuwait National Development Plan (New Kuwait 2035) that stems from His Highness the Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah's conceptualized vision of a new Kuwait by 2035, which will contribute to the further progress of our beloved nation".

Al Roudhan went on to highlight how the telecommunication incumbent in Kuwait is fully committed to helping the country achieve its ambitious digital transformation goals and objectives. "Zain is committed to expand in smart life and digital transformation applications, and our participation at GITEX is a step to confirm and showcase our capabilities to participate with the public sector in executing the seven pillars of the New Kuwait 2035 vision. Along with our strategic partners, we will be showcasing various models of enriching economic development and digital diversity, as well as offer our latest innovative solutions for empowering a smart life, a safe community, and an efficient business sector". 

Al Roudhan also outlined its delight at its inaugural participation at GITEX and said it will be using the industry-leading event as a platform to showcase its cutting-edge innovations.

"During our participation at GITEX, we will greatly focus on showcasing the full capabilities of the integrated 5G technology that we started investing in last June, which represents a quantum leap in the operational efficiency of our network in Kuwait, and makes Zain one of the first companies in Kuwait and the region to adopt this solution to meet the ever-growing needs of our individual and enterprise customers, as well as support the expansion of digital transformation applications".

"Zain's participation at GITEX will also include the showcasing of our Artificial Intelligence (AI) and Internet of Things (IoT) solutions, which extend to serve numerous essential sectors and industries. We designed these solutions specifically to enrich Zain's leadership as an active partner in creating the future of smart life in Kuwait. In addition, NXN, Zain's smart city arm, will be present with us at GITEX to offer strategies and innovative smart solutions that achieve the New Kuwait vision goals, especially in relation to increasing the efficiency of the infrastructures of the various government entities in the country, as well as developing areas of education, health, security, community safety, and economic progress".

Al Roudhan concluded by saying that Zain's digital transformation journey began two years ago with the company's partnership with the Ministry of Electricity and Water through the Smart Meters project. Zain considers itself an active partner in creating the future of smart life in Kuwait, as well as empowering the community though the use of advanced technologies such as IoT and more.

This motivated Zain to take part in this regional event to enrich the role played by private sector companies in achieving the developmental goals of the country. 

Zain's strategy is centered on digital transformation leadership and empowering the community to enjoy a smarter portable lifestyle, as well as using advanced technology and Zain's long experience to enable an easier and more flexible life. The company places itself as an active partner in creating the future of smart life in Kuwait.

Zain's participation at GITEX Technology Week will contribute to prove the company's full potential in triggering the digital community, and will enrich its collaborations in Telecom and IT areas with its strategic partners on multiple levels. The company's participation in such global events will motivate its efforts to becoming a fully integrated digital lifestyle provider.

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