stc has been named the most influential local brand in Saudi Arabia in a 2020 survey conducted by Ipsos, a leading global market research agency.
Ipsos looked at nearly 800 of the most influential and powerful brands across 14 markets whereby it measured consumer perceptions towards 120 leading national, regional and global brands in terms of their influence on people based on a comprehensive list of attributes.
In light of the Covid-19 pandemic that caused significant changes to global markets, the selected brands were thoroughly assessed and studied against various standards, including Trustworthiness, Leadership, and Presence.
stc was also named the fifth most influential international brand in KSA, coming after YouTube, Google, WhatsApp, and Samsung.
Commenting on the achievement, stc Group CEO Eng. Olayan M. Alwetaid said, “By being named the number one most influential brand in KSA and winning such recognized international awards, our business strategy was validated. This demonstrates not only stc as a leading telecommunication service provider but also as a leading digital enabler for multiple industries and service areas.”
“Despite the extraordinary circumstances the world has faced in 2020 due to the Covid-19 pandemic, stc maintained its leading position and enhanced its brand in KSA and the wider region. In achieving this goal, we took several unconventional paths to enrich our customer experience across the board,” he added.
In addition to being named KSA’s most influential local brand, stc was also recently recognized by the Dubai Lynx International Festival for its creative advertising campaigns in 2020, where it received 10 awards (1 Grand, 4 Gold, 3 Silver and, 3 Bronze Awards).
Mr. Alwetaid also recognized the importance of winning 10 Awards at the Dubai Lynx International Festival in 2021 for stc’s advertising campaigns during the last year.
Despite the 2020 crisis, stc managed to achieve a total revenue of KD 283.2 mn, where EBITDA reached KD 73.4m with an EBITDA margin of 26 percent. As a result, stc recorded a net profit of KD 32.1m. On the other hand, shareholders’ equity increased by 3.2 percent at the end of 2020, reaching a book value of 445 fils per share.