du, from Emirates Integrated Telecommunications Company (EITC), has a new campaign to honor its community during the Holy Month of Ramadan.
Under the theme #RamadanInYou, Fahad Al Hassawi, CEO, du, said, “The core values that stand at the heart of the Holy Month of Ramadan demonstrate the importance of experiencing community engagement. At du, we share these values and were inspired to develop this campaign to showcase an impactful influence of sharing. We look forward to be demonstrating these values in our engagements with the local community.”
Throughout Ramadan, du will utilize its talent, skills, and energies to connect, encourage, and inspire the local community to become a force for good and making meaningful social contributions. Accordingly, du is helping Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, which is committed towards providing children and youth in developing countries with access to quality education, and will encourage staff and customers to make donations that will support Dubai Cares’ educational programs. The UAE-based operator is also working alongside UNICEF UAE, Tarahum, and the UAE Red Crescent, to promote donations for vaccination drives, local food provision, and Iftar and Eid campaigns, respectively.