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Etisalat UAE, branded etisalat by e&, has partnered with Abu Dhabi Global Market (ADGM), the capital's financial center, to provide digital solutions and products to all new tenants and startups, accelerating its digital transformation journey and vision to deliver the best-in-class customer experience and become a world-class innovative financial hub.

The ADGM, as one of the world's leading international financial centers, has put Abu Dhabi firmly on the international business map. In just seven years, the financial hub has become home to more than 5000 entities, including international financial institutions, professional services firms, investors and start-ups.

Through this partnership, etisalat by e&'s digital solutions will address the digital needs of businesses by providing benefits that will facilitate office, remote and hybrid working. The next-generation Internet solutions are comprehensively designed to provide high-speed Internet access based on the size of the workforce as well as specific user benefits.

The proposition is an all-in-one solution designed to ensure complete business mobility by equipping each employee to work remotely or in a hybrid work environment. Employees will have access to user packages that include a multitude of collaboration, communication, productivity and security tools.

Esam Mahmoud, senior vice president, SMB, etisalat by e&, said, "Businesses undergoing digital transformation are constantly looking at how they can add more value for all their customers. ADGM is looking to innovate and expand its offering to advance its competitive ecosystem and support the ease of doing business with and from the region. Through this partnership, etisalat by e& will bring together its network capabilities, teams and expertise to meet the needs of the financial centre's growing startup and enterprise community.

“This will enhance ADGM's digital platforms, intelligent services and applications, improving the overall experience of hosting a business. This collaboration and our efforts to bring this digital connectivity is part of the overall vision of the UAE leadership to chart a course towards a diversified, knowledge-based economy and attract investments that generate long-term benefits for society and future generations."

Hamad Sayah Al Mazrouei, chief operating officer at ADGM, said, “ADGM is delighted to partner with Etisalat by e& to bolster the digital transformation of the UAE economy. This partnership is in line with and is an extension of our commitment to foster, protect and strengthen Abu Dhabi, UAE and the wider region’s financial landscape. We look forward to working with Etisalat by e& to digitally empower the ADGM community, ease customer onboarding journey through integrations and positively contribute towards the prosperity of the economy.”

etisalat by e& offers a variety of solutions to businesses at ADGM, including the e-Store, which helps businesses in their ability to build their own digital platforms with etisalat by e&. The e-Store solution is a fully integrated shop that allows SMBs to sell their products online and manage payments through etisalat by e&'s secure payment gateways and other platforms in the region for seamless payments. Businesses can upload all their products and publish their website in minutes, integrate their shop configuration, categorize their products, secure their payments and configure and manage their shop on mobile.

e-Store is designed to provide SMBs with a first-class website experience that meets their business needs. They can create a professional-looking website without the need of a web designer, as it contains over 1,000 free, ready-made templates covering more than 80 SMB verticals. Its drag-and-drop interface has a photo editor, video clips, free stock images and Google Maps, among other features.

Etisalat Group has changed its brand identity to “e&,” effective February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

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