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etisalat by e& announced the launch of the “National Programme,” an exclusive initiative that will support Emiratis in establishing their businesses, in line with the UAE leadership’s efforts in promoting the growth of 100% locally-owned businesses and encouraging partnerships with the private sector.

The program is exclusively designed for UAE nationals looking to become etisalat by e& partners and sell etisalat by e& business services and products to customers. The aim is to onboard 50 Emirati channel partners in the next five years and support UAE entrepreneurs in realizing their potential and leading independent businesses, ultimately creating sustainable economic growth across all Emirates.

Esam Mahmoud, senior vice president, SMB, etisalat by e&, said: "We are proud to launch this exclusive programme as part of our efforts to support Emiratization and promote entrepreneurship among UAE nationals. Through this, we aim to create a partnership between the private sector and UAE nationals, ultimately contributing to the country's economic growth and development. This is also part of our commitment to the UAE leadership’s vision of encouraging the growth of Emirati entrepreneurship and SMB owners.”

The program's registration process is easy and straightforward, as interested Emirati business owners or new entrepreneurs have to simply upload necessary documents on a dedicated page on the etisalat by e& website. The etisalat by e& team will then review and select the right applicants and provide the necessary training needed to ensure their success as partners. The program will enable and guide Emirati start-ups and entrepreneurs with their requirements to launch and grow a successful business.

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