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du, from Emirates Integrated Telecommunications Company (EITC), and the Environment Agency – Abu Dhabi (EAD), have signed a memorandum of understanding (MoU) to establish a partnership aimed at harnessing the latest technologies to enhance over 20 long-running and highly effective sustainability initiatives.

Under the arrangement, the two entities aim to develop a clear framework for coordination and cooperation to help them achieve their combined goals of enhancing environmental communication and awareness efforts for millions of people, especially regarding the issue of climate change.

Also read: du, ZainTech to Drive Innovation Towards a Net Zero Future

Dr. Shaikha Salem Al Dhaheri, Secretary-General of EAD, said, “We are pleased to enhance cooperation in the technology field between EAD and du, as part of the UAE’s ambitious vision to achieve sustainable development. This became evident with the declaration by President His Highness Sheikh Mohamed bin Zayed Al Nahyan that 2023 is the ‘Year of Sustainability.’ Similarly, the UAE’s hosting of COP 28 this year coincides with our continuous endeavors to raise awareness and disseminate information related to environmental issues, climate change and sustainability.”

Meanwhile, Fahad Al Hassawi, CEO of du, said, “At du, sustainability is at the heart of our business, and the partnership with the Environment Agency – Abu Dhabi is perfectly aligned with our commitment to contributing to a sustainable future, and we are excited to benefit from our expertise in technological development and communications to contribute to making the UAE more sustainable.”

Al Hassawi noted that in addition to focusing on digital transformation activities, du is also committed to achieving sustainability. du has implemented many sustainability initiatives to reduce its environmental impact, including using renewable energy sources, reducing carbon emissions and providing technical solutions to the UAE market to reduce carbon emissions resulting from business operations.

The MoU reflects EAD and du’s vision for a future in which technology plays a pivotal role in mitigating environmental challenges and promoting sustainable development in the UAE.

Also read: du Joins Dubai Can Initiative to Combat Plastic Pollution

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