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du, from Emirates Integrated Telecommunication Company (EITC), reached a new milestone in the advancement of its 5G technology. With more than half of its mobile network traffic now driven by 5G usage, du is setting the pace in unlocking the vast potential of this cutting-edge connectivity while providing a premium and unique experience to its customers.

This rise in 5G-driven traffic not only contributes to faster and more dependable connectivity but also opens a world of possibilities for du customers who wholeheartedly embrace and trust the capabilities of the telco’s 5G. Its advanced features and use cases enable seamless access to benefits such as advanced streaming, immersive gaming and enhanced virtual reality experiences.

du CTO Saleem AlBlooshi said: "At du, we have invested and lead in the 5G technology space since [its] launch in 2019. Our customers trust our state-of-the-art 5G technology and have embraced it to enjoy the best mobile experience, including superior speed, latency, and consistent speeds during peak hours on our 5G network. This trust has now manifested itself in 5G traffic becoming the most dominant traffic in our mobile network. 5G traffic has exceeded 51% of the overall mobile traffic, representing a major milestone by carrying traffic that is more than the 4G and 3G traffic combined. We also take this opportunity to encourage more of our customers to embrace superior 5G technologies by upgrading their handsets via our suite of new, available smartphones that support 5G.”

For du, 5G technology is a journey that it will steadfastly invest in and upgrade to, including next-generation technologies like 5G-Advanced, where the digital-first telco will continue to provide its customers with the best-in-class mobile broadband experience.

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