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Vodafone Business and e&, following the announcement of their new strategic partnership in May, have now achieved a noteworthy milestone by securing their first significant joint customer. This demonstrates a substantial strengthening of their collaboration in the enterprise sector.

A Partnership in Pioneering Digital Transformation

At GITEX 2023, the world’s largest tech show, Vodafone Business and e& also signed a Memorandum of Understanding (MOU) detailing how they will jointly market, sell and service businesses and public sector organizations across their respective footprint to support with their digital transformations. The two companies plan to work with existing multi-national enterprise customers that would benefit from their combined offerings, operational scale, and complementary geographical footprint.

Al-Futtaim Group, one of the largest family run conglomerates operating in diverse sectors such as automotive, retail, real estate, finance and health, is the first such customer to benefit from the new Vodafone Business and e& partnership. The Al-Futtaim Group chose this partnership because e& and Vodafone offers cross-border digital connectivity services, management, and security across Europe, the Middle East and Africa, while ensuring that the Al-Futtaim Group adheres to local laws and regulations.

As Al-Futtaim Group looks to expand into new markets, particularly with its dynamic retail franchise business, it needed a secure solution that could be quickly and cost-effectively scaled. Al-Futtaim Group will use an advanced software-defined wide area network (SD-WAN) from Vodafone, with expert hybrid managed connectivity solutions provided by e& to advance its digital transformation and cloud adoption, initially in eight countries.

Unparalleled Confidence from Fánan Henriques and Obaid Bokisha

Fánan Henriques, Vodafone Business International and EU-Cluster Director said, “I am delighted that Al-Futtaim Group has chosen the new Vodafone Business and e& partnership to usher in a new era of connectivity. We are a powerful force that can help accelerate the pace of digital transformation for many customers. We will now target the growth opportunities presented by the emergence of key trading corridors between the Middle East and Europe, and favourable regional macro-economic policies incentivising the deployment of digital infrastructure across both private and public sectors.”

Obaid Bokisha, Group Chief Operations Officer, e& Operations, said, “I am looking forward to working and collaborating with Vodafone on this major project with Al Futtaim, taking this partnership to a whole new level ushering in a new era of digital acceleration for all our customers. Together, we can empower possibilities and explore new frontiers of what is achievable. With our comprehensive digital first solutions, we will continue to focus on driving synergies across our businesses, a testament to the strength of our partnership and value it will bring our customers.”

Vodafone Business and e& Joint Innovation

Vodafone Business and e& have defined principal areas of focus under their MOU agreement. This includes working closely with enterprise customers across markets, leveraging each other’s market capabilities and jointly offering cross-border digital services and solutions in accordance with applicable laws. This includes joint customer engagement and a cross market operating model to identify, explore, and secure new business opportunities.

Furthermore, the two companies will collaborate to provide cutting-edge, innovative and scalable digital solutions and services that encompass SD-WAN and SD-LAN, device life cycle management, Internet of Things (IoT), mobile private networks, cloud solutions, and unified communication and collaboration tools.

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