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Ooredoo and Tamimah Digital LLC, a digital company managing the online marketplace, Bawwaba Oman, signed a Memorandum of Understanding (MoU) to build a business-to-business (B2B) e-marketplace. The first e-commerce platform of its kind will showcase products and services offered by small and medium enterprises, companies and government entities for a business customer base in Oman.

Saied Al Lawati, Director of Business Marketing at Ooredoo, said, “As we drive the digital transformation of Oman, we are pleased to be able to partner with Tamimah Digital, as e-commerce platforms have become incredibly popular in the B2B arena. Buyers consider online marketplaces an efficient platform for researching and comparing products and services and making corporate purchases, based on the best pricing over traditional quotes. Meanwhile, such a platform allows sellers to reach new audiences in Oman and beyond.”

Shafeeq Rahman, Director of Tamimah Digital, said, “We are thrilled to announce the collaboration between Bawwaba (powered by Tamimah Digital) and Ooredoo. This partnership aims to leverage our expertise in the field and contribute to the growth of Oman’s digital transformation journey. We are on the verge of becoming the primary provider of online B2C, B2B, and B2G platforms, connecting sellers and buyers digitally. This marks the introduction of the first-ever marketplace platform in Oman, which will connect numerous SMEs and Omani entrepreneurs, enabling them to scale up their businesses. We also have ambitious plans to expand our services globally, facilitating Omani ventures in reaching a worldwide audience. With Ooredoo as our partner, we believe this marks the beginning of a new era of ‘Digital Growth Together’.”

The Significance of a B2B E-Marketplace

By aggregating offerings from small and medium enterprises (SMEs), companies, and government entities, the marketplace enhances visibility and accessibility for businesses seeking to connect with partners, suppliers, and customers within Oman and beyond. This streamlined access to a diverse range of products and services fosters greater efficiency and convenience in procurement processes.

Moreover, a B2B e-marketplace facilitates seamless transactions between buyers and sellers. Through integrated digital payment solutions and secure transaction mechanisms, businesses can conduct transactions with confidence, minimizing the risks associated with traditional procurement methods.

Furthermore, the establishment of a B2B e-marketplace has the potential to drive digital transformation and innovation within the business ecosystem. By embracing digital technologies and online platforms, businesses can leverage data analytics, artificial intelligence (AI), and other advanced tools to gain insights into market trends, customer preferences, and business performance. This data-driven approach enables businesses to make informed decisions, optimize their operations, and identify new opportunities for growth and expansion. Additionally, the digitalization of B2B transactions lays the foundation for future advancements such as supply chain automation, predictive analytics, and personalized customer experiences, shaping the industry towards greater efficiency, competitiveness, and sustainability.

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