e& (formerly known as Etisalat Group) has unveiled “etisalat by e&” as the new brand identity for Etisalat UAE in line with the Group’s recent positioning as the global technology and investment conglomerate that digitally empowers societies.

Telecom Operators
Ooredoo 5G Powers New Experiences at Royal Opera House Muscat
Ooredoo 5G indoor internet, with superfast speeds up to 1 Gbps, will enable the Royal Opera House Muscat to deliver new interactive experiences.
Zain KSA Welcomes 100 Fresh Graduates in Evolve Program
Zain KSA’s one-year Evolve program was launched as part of its strategy to empower young Saudi women and men. The program aims to create the right combination of experience, global know-how, and local market requirements.
du Supports Transformation to a More Sustainable Society
du, from Emirates Integrated Telecommunications Company (EITC), celebrates World Environment Day by implementing multiple initiatives to encourage employees to be environmentally cautious and support the transformation towards a more sustainable society.
Ooredoo Oman Honored for Its Commitment to Social Programs and Services
Ooredoo's commitment to the community has been recognized by the Ministry of Social Development at a ceremony held under the patronage of H.H. Sayyid Kamil bin Fahd bin Mahmoud Al Said, Assistant Secretary General of the Office of the Deputy Prime Minister for cabinet affairs, and Her Excellency Dr. Laila Ahmed Al-Najjar, Minister of Social Development, with the attendance of several ministers, undersecretaries, and senior officials from public and private sectors.
First MVNO in Kuwait Officially Launched
The first MVNO in Kuwait, Virgin Mobile Kuwait, has been officially launched, over a year after it received its approved operating license from the Communication and Information Technology Regulatory Authority (CITRA).
du Appoints New Emirati Professionals to Executive Team
du, from Emirates Integrated Telecommunications Company (EITC), announced the appointment of Mohamed Al Qubaisi, Khaled Al Mazrouei and Hasan Bulhoon Alshemeili to its executive leadership team with a purpose to accelerate growth and support the telco’s robust Emiratization agenda.
Etisalat Misr: 15 Years of Success
Etisalat Misr, a subsidiary of e&, entered the Egyptian market and commercially launched in May 2007, across Africa, the Middle East, and Asia. With a series of successes, this company was the first operator to present a 3.5G high-quality service, and also the first to introduce 4G services to its clients, without needing to replace their SIM cards to activate it. This is in addition to the continuous improvement of its network. This year marks the company’s 15th anniversary, “it is important to focus on the future by enhancing our adaptability to change, oftentimes very quickly, and tapping on our assets and resources to continue to grow,” said Khaled Hijazi, CBO, Etisalat Misr.
Virgin Mobile Saudi Arabia awarded ‘Digital MVNO of the Year’
Virgin Mobile Saudi Arabia, has been recognized as the ‘Digital Mobile Virtual Network Operator (MVNO) of the year’ at the MVNO World Congress 2022. Virgin Mobile Saudi Arabia was commended for its operational achievements, innovation, and excellence within the industry.
e& Announces Major Investment In Vodafone Group
Emirates Telecommunications Group Company PJSC “e&” (Etisalat Group) announced that it has acquired approximately 2,766 million shares in Vodafone Group Plc, representing 9.8% of Vodafone’s issued share capital (excluding treasury shares) for purchase cost of circa USD 4.4 billion. e& has made the investment in Vodafone to gain significant exposure to a world leader in connectivity and digital services.