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Sparkle, the international service arm of Telecom Italia Group and among the top 10 global operators, and Vodafone announced a new agreement to directly connect their respective SMS messaging hubs to maximize the quality of service for end users of person to person (P2P) and application to person (A2P) messaging.

According to this agreement, Vodafone will offer P2P and A2P SMS termination towards all its Group subsidiaries, while Sparkle will provide termination towards TIM Italy, TIM Brazil, Telecom Personal Argentina for P2P SMS messaging as well as termination for A2P SMS services to all mobile operators directly connected to Sparkle.

"As Sparkle we are always committed to guaranteeing high quality SMS services, Mobile Operator Network protection and traffic monetization and we are glad to continue our successful collaboration with Vodafone, to enhance qualityof mobile services towards all our end users," said Alessandro Talotta, Chairman & CEO, Sparkle.

Vodafone Carrier Services, Chief Executive Officer, Brian Fitzpatrick added: "Quality of service to customers is at the heart of everything we do and this new agreement with Sparkle will help to ensure a high quality experience in our messaging services."

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