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Huawei Consumer Business Group (CBG) unveiled the much-anticipated HUAWEI Mate 20 Series to users in the Middle East and Africa region during a launch event that took place at Burj Park where the audience was treated to a Huawei lightshow projected on the city's most prominent landmark, the Burj Khalifa.

Gene Jiao, President of Huawei CBG, Middle East and Africa, said, "Huawei takes pride in being a pioneer in On-Device Artificial Intelligence, shaping the evolution of smartphones into intelligent tools that understand users in order to assist them. Through innovative features such as a revolutionary Matrix Camera System, a long-lasting battery and the groundbreaking Reverse Charging, the HUAWEI Mate 20 Series aims to empower users by responding to their daily needs and allowing them to fully immerse into today's digital world."

Following a mesmerizing animation and a lightshow projection on the Burj Khalifa, an informative presentation about the brand's performance in the region and how Huawei has grown to become the 2nd largest smartphone brand regionally and globally was given by Gene Jiao.

H.E. Saeed Hareb, Secretary General of Dubai Sports Council was welcomed on stage to announce the second year of collaboration between Huawei and Dubai Sports Council, as Huawei will be the official presenting partner of the Beach Soccer Intercontinental Cup.

"Huawei is a brand that is a strong supporter of the UAE Government's innovation vision as well as community initiatives and they are as passionate as we are about connecting people through sports and other activities, and moments that unite the region. So it is a great pleasure for us to see Huawei continue with the title-sponsorship of the Intercontinental Beach Soccer Cup Dubai for a second year running, and they are an active partner in a number of other events and activities as well, said H.E. Saeed Hareb, Secretary General of Dubai Sports Council."

Gene Jiao and H.E Saeed Hareb jointly unboxed and unveiled the new Huawei Mate 20 series on stage. Designed with the industries' most powerful and sophisticated process technology, the latest Huawei devices set a new bar by which all 2018 smartphones will be measured.

Revolutionary Matrix Camera system:
The HUAWEI Mate 20 Pro is equipped with a 40MP main camera, a 20MP ultra wide-angle camera, and an 8MP telephoto camera. Together, the trio of lenses supports a wide range of focal lengths enabling it to mimic the results from professional cameras. This wider perspective creates a sense of spaciousness and a three dimensional effect to the images.

The new camera system also supports macro distance, which produces crisp images of objects that are laces as closed as 2.5 cm from the lens. The HUAWEI Mate 20 Series also features an AI Portrait Color video mode. Using AI, the HUAWEI Mate 20 Series can isolate human subjects and desaturate the colors around them to dramatically highlight the person. AI Spotlight Reel identifies clips with a shared theme and auto-generates a montage, made entirely of highlights.

Long-lasting Battery, Super charge and wireless quick charge and a unique reverse charging feature:
Besides superb performance, the HUAWEI Mate 20 Series also features groundbreaking improvement on battery life. It houses a large, high-density 4200mAh** battery, and supports 40W HUAWEI SuperCharge, which gives the device 70 percent charge in 30 minutes. The safety of the technology is certified by TÜV Rheinland.

Moreover, HUAWEI Mate 20 Pro supports 15W HUAWEI Wireless Quick Charge, the industry's fastest wireless charging solution, and Wireless Reverse Charge, which enables the device to work as a power bank for selected electronic devices supporting wireless charging.

Biometric Identification and In-screen Fingerprint:
HUAWEI Mate 20 Pro and PORSCHE DESIGN HUAWEI Mate 20 RS both support 3D Face Unlock. The solution quickly and securely authenticates users within 0.6s at a false acceptance rate of below 1/1,000,000. Using the 3D Depth Sensing Camera System located at the front, the two devices can accurately read the facial features of a subject and recognize even small details. Besides user authentication, this suite of sensors also enables the portrait beautification effects to be realized in a more natural and effective way.

The HUAWEI mate 20 series also features an in-screen fingerprint sensor. The company has evolved the design of its in-screen fingerprint sensor to achieve better speed and success rates. It can pinpoint the location of a user's finger on the screen, and remove the on-screen prompt immediately when a user removes his or her finger.

Kirin 980 Chipset:
The SoC at the core of smartphones has a determining factor in a device's performance and efficiency. Manufactured with the cutting-edge 7nm technology process, the SoC fits 6.9 billion transistors within a die the size of a fingernail. Compared to Kirin 970, the latest chipset is equipped with CPU that is 75 percent more powerful, GPU that is 46 percent more powerful and NPU that is 226 percent more powerful.

Furthermore, the efficiency of the components has also been elevated: the CPU is 58 percent more efficient, GPU is 178 percent more efficient, and the NPU is 182 percent more efficient. The Kirin 980 is the world's first commercial SoC to use the Cortex-A76-based cores. The Kirin 980 is also the industry's first SoC to be equipped with Dual-NPU, granting it higher On-Device AI processing capability to support any and all AI applications.

EMUI 9 Enables a Quality Life:
The HUAWEI Mate 20 Series comes with EMUI 9.0, a smart operating system based on Android P. Through AI self-learning algorithms, the operating system delivers an "evergreen" experience-it remains smooth even through extended use. It also features a new gesture navigation support allowing users to effortlessly interact with their devices using just taps and swipes. In addition it enables the HUAWEI Mate 20 Series to perform or enhance a range of tasks from object identification to food calorie counting by simply pointing camera towards objects. It is also able to recognize famous paintings and landmarks.  Using 3D Live Object Modeling, consumers can even create a fun digital avatar to dance or interact with.

Through the newly introduced Hi-vision feature which was customized for the region's users in partnership with DTCM, the devices from Huawei will be able to recognize Dubai's most prominent landmarks and give users useful information about each landmark.

Mr Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing said, "At Dubai Tourism, we are continuously seeking partnerships and creative collaborations to promote the emirate as a destination of choice for global travelers. Huawei's leadership and reach across China and MENA make them an excellent partner for our outreach efforts. As a brand known for putting people at the heart of its technology, and for driving a culture of innovation and continuous improvement, Huawei shares many values with Dubai. It was this meeting of minds that enabled an exciting partnership to be inked between our two entities and we are excited to have collaborated with them to produce the Mate 20 HiVision capability, a feature which showcases Dubai's prominent landmarks, acting as an intelligent guide for tourists in the city and raising awareness about Dubai's key achievements."

With smartphone photography being one of the signatures of Huawei and the camera being one of the strongest features of the new flagship devices, Huawei has also collaborated with Hamdan International Photography Award (HIPA) to introduce a smartphone photography category for the first time ever, making the competition accessible to smartphone photography enthusiasts.

Price and availability:
Both the HUAWEI Mate 20 and HUAWEI Mate 20 Pro will be available for pre-booking starting the 25th of October 2018 at the Huawei Experience Store in Mirdiff City Center. For every HUAWEI Mate 20 pre-order, customers will receive free Huawei Bluetooth speaker and a Huawei SuperCharge car charger; and for every HUAWEI Mate 20 Pro pre-order comes with new HUAWEI WATCH GT and HUAWEI Wireless Quick Charge adapter.

Customers wishing to have hands-on experience prior to pre-order can visit the Huawei Experience Roadshows at the main shopping destinations in the UAE Mall of the Emirates, The Dubai Mall, City Walk, Mirdif City Center, Dalma Mall

The HUAWEI Mate 20 and the HUAWEI Mate 20 Pro will be on-shelf across retail and online stores, including the Huawei e-store starting the 8th of November across the UAE.

The PORSCHE DESIGN HUAWEI Mate 20 RS will also be available soon.

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