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ZainTech, the one-stop digital solutions powerhouse of Zain Group, has signed a memorandum of understanding (MoU) with Mastercard to create unique data-driven and innovative solutions for businesses across the Middle East and North Africa (MENA). The partnership will help streamline clients’ operations, including enhancing productivity and cost savings.

ZainTech and Zain B2B teams across the region are revolutionizing day-to-day business by streamlining their digital transformation journey, making it simpler and more seamless than ever before. The company is offering cutting-edge data solutions, facilitating digital and data-driven decision-making, to achieve clients’ corporate goals and drive growth.

Commenting on the collaboration with Mastercard, Andrew Hanna, ZainTech CEO, said: “The benefits of sophisticated data to productivity, safety and cost savings being driven by AI and machine learning are revolutionizing business processes. This partnership with Mastercard will catalyze the development of unique data solutions from which our enterprise clients will benefit directly.”

Amnah Ajmal, executive vice president, market development, Eastern Europe, Middle East and Africa, Mastercard, said: “Artificial Intelligence has become an essential part of building cutting-edge solutions that use data to deliver added value to end-users. We are delighted to support ZainTech, a leading regional digital solutions provider, in strengthening its value proposition.”

The MENA region is witnessing an acceleration in the application of big data analytics, which is transforming industrial and enterprise operations. According to advisory firm PwC, the potential contribution of AI to the global economy will peak at almost US$16 trillion by 2030, and the Middle East is expected to accrue approximately 2% of those benefits, equivalent to approximately US$320 billion.

Through its collaboration with Mastercard, ZainTech anticipates an accelerated adoption of advanced analytics, AI and machine learning across the MENA region.

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