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e& marks the transformation ambitions of Etisalat Group into becoming a global technology and investment conglomerate.

Commenting on the launch, HH Sheikh Mansour Bin Zayed Al Nahyan, deputy prime minister of the UAE and minister of presidential affairs said, “The transformation of e&from a telecom company founded more than four decades ago in the UAE into a global influence in digitalisation highlights its role in upholding the UAE’s sustainable economic development and diversification plans. We commend e&for being the national champion that steers its global digitalization leadership through pioneering advanced technologies, advancing ICT infrastructures, and fuelling geographic expansions while unlocking value.”

HE Jassem Mohamed Bu Ataba Alzaabi, chairman of e&, said, “This is a milestone in the history of the Group, and a new era where we reaffirm our commitment to deliver outstanding customer experiences and maximize value for our shareholders. To ensure that the next chapter of our journey is a success, we made the decision to realign our business model so that we can stay agile and fit for the future.

Hatem Dowidar, Group CEO of e&said, "The evolution as e&embodies our commitment to double down on enhancing the quality of our solutions while surpassing customer expectations and maximizing value creation for our shareholders. Our robust transformation plans will focus on running our business operations more efficiently, diversifying our revenue streams as well as helping our enterprise customers achieve their digital transformation goals adeptly.

The ambitious strategy

As part of its strategy, e& will enhance customers experiences across all segments by ideating, designing, and delivering a range of innovative and breakthrough technologies, driven by its track record of success. This strategy is aimed at accelerating growth through the creation of a resilient business model that is representing the Group’s main business pillars.

Telecoms will retain the previous branding identity while upholding the Group’s rich telecoms heritage, bolstering the Group’s strong telecoms infrastructure and maximizing value for its customer segments, in the UAE and internationally. In addition, it will expand into new geographic markets while continuing to drive operational performance in the 16 markets where it operates. 

e& life is focused on enhancing customer delight by becoming an integral part of the lives of its customers. The business pillar has already made robust plans to deliver next-generation technologies and digital experiences that will bring the world to the customers’ fingertips through smart connectivity platforms in entertainment, retail and financial services. 

e& enterprise will be the driving force behind the digital transformation of governments, corporates and enterprises. Through its breakthrough technology solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, e& enterprise will create real business value as it continues to leverage on its expertise as a digital managed company having the strength and reach of a global trusted partner.

e& capital will act as a pillar for growth for the Group as it drives new acquisitions and mergers in line with its vision for investing in ideas that make the future. Maximizing shareholder value while strengthening global presence is key to the e&strategy to empower societies.

The evolution e&comes at the heels of the Group’s strong financial performance as well as several milestones that contributed to the transformation. More recently, e& ranked first in the Forbes MENA Top 10 most valuable listed companies in the UAE. The Group was also named the strongest telecoms brand in the world. Accumulating success year on year has taken place in light of the considerable investments the Group has made in maintaining its 5G network prowess, investing in breakthrough technologies, aggressive market penetrations, deploying mega projects, driving smarter connectivity, and pursuing strong partnerships.

Alzaabi added, "Our evolution is built on the solid foundations of several historical achievements, multiple milestones and robust financial performance, highlighting our global technological leadership and our confidence in leading change for growth. During this time, we have also worked tirelessly to ensure that our solutions positively impact people’s lives at every touchpoint. We are now ready to be the future-focussed nexus that will drive more positive change for our customers and shareholders through our robust expertise.”

“We are keen to contribute to a knowledge-based economy that will digitally empower societies as we move forward with our mission to pioneer next-generation technologies, build breakthrough partnerships and create a new world powered by all of us,” Dowidar emphasized.

e&has already demonstrated its robust industry leadership when it comes to digital transformation when it announced the establishment of its consumer digital and enterprise digital business units, in addition to attracting partners from around the world to contribute to the digitalization growth journey.

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