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This year’s Telecom Review Excellence Award for Most Innovative Middle Eastern Product/Service went to stc KSA and MYCOM OSI. Saudi Arabia’s biggest operator joined forces with the leading innovative vendor to use hyperautomation as an early blueprint to deliver an immersive customer experience for global mega-events such as the Hajj. stc’s Zeyad Saud Abuhelal, App & Core performance director, stc, along with Mounir Ladki, president and CTO at MYCOM OSI, talk about collaboration and innovation.

Please tell us a bit about stc’s 5G network priority and strategy. How are you focusing on maintaining its performance and quality of service?

Zeyad: As one of the largest service providers in the Middle East, stc has a huge role in the Saudi Vision 2030. We are one of the first service providers to launch 5G in June 2019. Our main strategy is to ensure a positive customer experience and to deliver service quality to all our customers

How does stc work with MYCOM OSI on Assurance, Automation and the use of AI/ML?

Zeyad: To enhance our technology performance architecture, we integrated MYCOM OSI’s hyperautomation solution to build this award-winning case and other similar use cases. Hyperautomation and AI are at the heart of digital transformation for operations efficiency. We want to accelerate our digital transformation through a robust foundation for innovation by working closely with partners like MYCOM OSI. 

Mounir: I would like to add to this that we have been a very proud partner with stc for the past 15 years. We are really honored by the trust that Zeyad and the team at stc put in us.  I think this whole idea is that it is through partnership that we jointly innovate and design solutions. It all starts with problem statements coming from stc and then we then sit together to solve, which we have done through the years. It is now culminating in the AI-powered hyperautomation solutions, and we are committed to continuing this journey together to innovate more, create more and add business value for stc and its customers.

What were the challenges of assuring the quality of service at an event like Hajj 2022, and what did both companies jointly do about it?

Zeyad: Hajj is the biggest event in Saudi Arabia, where millions of people gather from all over the world. As such, we want to track all our KPIs to ensure that we are delivering on our customer experience and service quality. Hyperautomation and AI enable us to accelerate our digital transformation and provide a good customer experience.

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