In an exclusive interview with Telecom Review, Tamer Bdran, MD at NEC GCC, NEC, discussed how NEC GCC is promoting sustainability. He shed light on how NEC ensures a good customer experience and how it is evolving within the current ICT sector in the GCC market.

Can you tell us more about how NEC GCC is promoting a sustainable world where everyone has the chance to reach their full potential?

NEC Corporation is part of the global NEC initiatives. Almost 20 years ago, NEC signed and participated in the United Nations Global Compact Initiative, where we are committed to a sustainable role, and this became part of our product architecture. So, whenever we develop a new product, we keep in mind that this has to be sustainable, it has to add value for society and it has to make people’s lives easier. This became part of NEC’s DNA in this region.

From your perspective as an industry leader, what is the key to ensuring the best customer experience? 

Customer experience is fundamental; without it, we can’t differentiate ourselves. We have to listen to the customer, be very close to him, and implement his feedback. The “NEC way” means how to build on the traditional definition of customer experience to use technology as a facilitator for enhancing customer experience. As an example of this new way of providing customer experience, at the airports, our company will facilitate the traveling experience; the traveler will arrive at the airport with no need to show any ID or any passport, and our biometric systems will find and identify them, easing the experience.

How is NEC evolving in line with the current market dynamics of the ICT sector?

Everyone learned new things after the pandemic we’ve been through. The consumer became aware of the importance of digital transformation, the big value of ICT, how technologists need to come closer to each other and how we can help facilitate people’s lives. One of the biggest values brought to us recently is 5G. NEC has a different view of 5G, thinking that openness is key to innovation. That’s why we started our 5G journey with open networks, which brought us to the Open RAN. Our management had the courage to invest in this direction and challenge the market and the way telecom infrastructures used to be built. We hope to continue on this successful journey.

With NEC being a leader in the integration of IT and network technologies, how do you plan to expand your footprint further in the GCC region?

Over 40 years, we have been present this region, and we were originally focused on the telecom sector; then we started to grow in different market segments. Currently, we are successful in government initiatives, transportation, and aviation. Moreover, we are trying to get involved with “Willis Assets Management.” We are the market leader in identification and biometric solutions, as well as a key core actor in almost every market in the GCC region. NEC will continue to invest and evolve to serve smarter and safer cities. Lastly, we will continue to grow in the domain of 5G as well.

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