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In a recent fireside chat exploring the future of wholesale business, Nabil Baccouche, Group Chief Carrier & Wholesale Officer at e&, engaged in a candid conversation with Jeff Seal, Managing Partner at Telecom Review North America.

The discussion focused on the evolution of the wholesale business and the trends shaping its future.

Digital Customer Experience

Firstly, Baccouche gave an overview of e&'s digital customer experience for wholesale clients, highlighting the company's wide-ranging activities in Asia and Africa. From a capitalist standpoint, he emphasized the wealth of opportunities, especially in wholesale investments that link Asia, the Middle East, and Western Europe.

AI and IoT

When Seal asked about industry trends, Baccouche mentioned artificial intelligence (AI) and the Internet of Things (IoT). He discussed the company's emphasis on implementing these technologies to improve profitability, including investments in subsea systems to increase capacity in the UAE— a vital bridge linking Europe and Asia.


Additionally, Baccouche underlined the critical role that having the right people in the right positions plays in highlighting the distinct capability and expertise that distinguishes e&. Along with a dedication to investigating more environmentally friendly energy options within the subsea system ecosystem, sustainability and environmental concerns were also covered.


When asked about the impact of wholesale initiatives on end users, Baccouche emphasized the importance of connectivity and hyperscalers in improving user experiences on platforms such as Facebook, Instagram, and TikTok. He stressed the importance of minimizing latency through strategic investments in order to provide a seamless and efficient user experience.

The fireside chat provided valuable insights into e&'s wholesale business strategy, emphasizing the importance of technological adoption, differentiation through talent, and a commitment to sustainability. As the wholesale market evolves, such discussions offer insight into the strategies and considerations driving transformative changes in the industry.

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