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The Brightline Initiative announced that Saudi Telecom Company (STC) is joining the Brightline Initiative coalition to help advance the discipline of strategic initiative management and bridge gaps between enterprise strategy design and delivery.

The initiative's agreement was signed by STC Group CEO, Dr. Khaled Biyari, and by Brightline executive director Ricardo Vargas in the presence of Mohammed Alabbadi, VP of Strategy Executions and Corporate Affairs.

Launched early in 2017 by the Project Management Institute (PMI), the Boston Consulting Group (BCG) and the Agile Alliance, the Brightline Initiative is a non-commercial coalition dedicated to helping executives to bridge the expensive and unproductive gap between strategy design and delivery.

Brightline conducts thought leadership research and promotes best practices designed to improve an organization's ability to deliver on strategic intent, helping organizations reduce the failure rate of large-scale strategic initiatives and avoid the resulting loss of competitive advantage and destruction of value.

"STC has profound expertise and renowned success in building and executing strategies. We are looking forward to joining a coalition that brings together leading organizations and academics worldwide to address the critical business issue of successful strategy delivery," Dr.  Biyari said. "For STC, this capability is core to capturing emerging opportunities in the MENA while remaining a leader in ICT and managing overall challenges over the coming years."

A report from a global multi-sector survey of 500 senior executives conducted by The Economist Intelligence Unit (EIU) and commissioned by the Brightline Initiative found that nearly 90 percent of global survey respondents admit they fail to achieve all their strategic goals because they don't implement well, and more than half (53 percent) agree that inadequate delivery capability puts them at a competitive disadvantage.

Brightline executive director Ricardo Vargas said, "The Brightline Initiative welcomes STC to our growing ranks as we help organizations to bridge the strategy implementation gap in an era of disruption and social and economic challenges. It is important to highlight that strategies are just passive plans on a piece of paper unless organizations find ways to impact employee behaviors and instill new ways of working together."

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