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du, from Emirates Integrated Telecommunications Company (EITC), and GoDaddy, a US-based Internet domain registrar and web hosting company, have announced a collaboration that aims to empower entrepreneurs and Small and Medium-sized Enterprises (SMEs) by providing them with essential connectivity solutions and enabling their online presence.

Building a strong case for UAE businesses to thrive in the digital age, du and GoDaddy offer a suite of services specifically tailored to meet the requirements of startups, entrepreneurs and SMEs to access a range of connectivity and digital tools to boost their online journey.

Also read: 5G-Driven Traffic Now Dominates du’s Mobile Network

At the core of this partnership is the powerful Ecommerce Starter Kit provided by GoDaddy. All SMEs subscribing to du's broadband plans will receive Godaddy’s starter kit free of charge for one year, unlocking a plethora of potential opportunities. For businesses looking to take their digital presence to the next level, du offers premium 5G and fiber internet plans that provide small businesses with their connectivity needs by leveraging the power of the GoDaddy Digital Starter Kit and du’s broadband plans.

The E-commerce Starter Kit includes essential components such as:

  1.  .com domain registration
  2. A professional Microsoft email account
  3. An e-store builder tool that includes hosting services with unlimited pages and seamless social media integration

The impact of an online presence cannot be underestimated. According to GoDaddy’s MENA Small Business Survey, nearly 50% of businesses in the UAE that utilize online channels earn up to 20% of their annual revenue through these platforms. Furthermore, in the UAE, businesses acquire more than 70% of their customers through online channels compared to other markets.

Karim Benkirane, chief commercial officer at du said, "In today's fast-paced digital landscape, where connectivity and a strong online presence are paramount, the partnership between GoDaddy and du is a game-changer for SMEs in the UAE. The collaboration not only addresses the connectivity needs of SMEs but also ensures they have the essential digital tools to thrive in a competitive market, harness the countless opportunities offered by the ever-evolving digital landscape and position themselves for long-term success. Our partnership goes beyond empowering SMEs to succeed; it showcases our commitment to the future of entrepreneurship in the UAE.”

Also read: du to Offer 3x Data Speeds on Wireless Home Broadband Connections

Selina Bieber, vice president for international markets at GoDaddy, expressed her enthusiasm about the collaboration, stating, "We are excited to team up with du to further GoDaddy’s support for the digitalization of SMEs in the UAE. With our combined expertise, we hope to empower businesses with the tools they need to succeed online and help SMEs grow their online business. GoDaddy and du's partnership aims to bridge the digital divide for SMEs in the UAE, providing them with the necessary tools and connectivity to establish a strong online presence.”

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