Emirates Integrated Telecommunications Company's (EITC) subsidiary, du, has taken a significant step by signing a Memorandum of Understanding (MoU) with Microsoft. This agreement is designed to revolutionize the digital landscape in the UAE by merging Microsoft's Azure cloud computing expertise with du's network capabilities. This collaboration, which was unveiled at GITEX Global 2023, will fuel innovation, and drive digital transformation for businesses, while delivering cutting-edge solutions in AI, sustainability, and cybersecurity.
In the proposed collaboration, du ICT is set to create solutions driven by Microsoft Azure. These solutions will equip businesses with advanced technologies to support their digital transformation, thereby catalyzing their progress and prosperity.
Commenting on the agreement, Fahad Al Hassawi, CEO of du, said, "We are delighted to go on this journey with Microsoft. Through this collaboration, we aim to leverage Microsoft's technology leadership to position ourselves as a major digital transformation provider in the UAE. By creating and offering specialized, AI driven services, we will empower businesses to embrace sustainability, AI, and advanced analytics, helping them thrive in an increasingly competitive landscape."
Naim Yazbeck, General Manager at Microsoft UAE, added, "We look forward to working with du in their digital transformation journey. Our joint efforts will enable businesses in the UAE to harness the power of the cloud, and drive innovation in AI, sustainability, and cybersecurity. By leveraging Microsoft Azure, together, we will equip organizations with the tools they need to achieve their strategic objectives and stay ahead in the digital era."
This partnership has laid a solid groundwork for du's own digital transformation. Microsoft's platform technologies and its robust partner ecosystem capabilities will assist du in satisfying its customers, attracting top talent, and providing maximum value for its shareholders through a combination of business excellence and innovation.