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With a theme of 'An Empowered Future', Microsoft Gulf is bringing its latest technology and solutions to the 36th GITEX Technology week taking place from 16th – 20th October. The theme derives from the company's strategy to drive digital transformation among businesses across all industries to achieve more.

The visitors to the stand are getting the opportunity to experience how the Microsoft Digital Transformation framework delivers impact for businesses, empowering them to drive growth, innovation and productivity. Anchored on its 'systems of intelligence', the Microsoft's solutions built around four pillars of digital transformation demonstrate how organizations can effectively engage with customers, empower employees, optimize operations and transform their products.

Visitors are getting hands-on with the latest technologies through interactive 'Experience Zones' around Azure, Internet of Things and Mixed Reality, while getting the chance to network with industry experts, partners and ISVs from across GCC.

As part of its commitment to the economic growth of UAE and the region, Microsoft, at the Gitex 'Global start-up movement' is also participating in its mentorship workshops and talk about cloud benefits and the importance of digital transformation for start-ups to achieve more. Microsoft is exhibiting from Stand B10, Hall 7, Dubai World Trade Centre.

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