Huawei, one of the world’s largest technology providers, has joined forces with the premier MENA-leading streaming platform Viu, to deliver premium streaming content to viewers across the region.
The collaboration will allow Huawei users to receive up to six months of free Viu Premium subscriptions of on-demand and live-streaming content in exceptional HD quality. The service accompanies the purchase of select newly launched Huawei devices, like the futuristic tech flagship HUAWEI Mate50 Pro, equipped with a variety of cutting-edge features and technologies. By creating an immersive and personalized experience that optimizes the viewing experience of users, this joint promotion underscores the unrivaled marketing advantages of Huawei's smart ecosystem as it collaborates with one of the most popular OTT platforms in the region.
In addition, Huawei and Viu’s partnership will add an exciting expansion to their marketing strategy, with Viu attracting a wider audience, and providing access to a premium global user base of more than 730 million customers. By leveraging the HUAWEI platform’s exclusive capabilities and tools, Viu will be able to connect even further with its entire audience.
Vice President of the Middle East and Africa, Huawei Global Partnerships & Eco-Development, Huawei Consumer Business Group, Lu Geng, stated: “We are absolutely thrilled to collaborate with our strategic partner Viu to deliver a better streaming experience and create a seamless user experience that surpasses consumer expectations and demands in the region. This partnership will enable us to provide an even more compelling offering to consumers, who are increasingly looking for more choice and flexibility in their content consumption.”
Chief Business Officer, Middle East and South Africa, Viu, Rohit D’silva, added: “By harnessing Viu’s capabilities, and through our collaboration with Huawei, we anticipate to provide our business a substantial boost across the MENA region by appealing to a much wider audience. Our presence in the region is growing tenfold by the day, facilitating access through such a broad range of signature devices will further ground our pillar of customer excellence with such partnerships that effectively guarantee cutting-edge experiences. Users of Huawei devices will, as of now, finally catch up on all the latest entertainment wherever they go, including the newest and most popular movies and TV shows.”
Viu is a leading pan-regional over-the-top (OTT) video streaming service. It is available in 23 markets, including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in the Middle East; South Africa; and Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand and Myanmar in Asia. Operating with both an ad-supported tier and a premium subscription tier, Viu delivers premium content on-demand and through live streaming in exceptional HD quality. Viu’s library offers a wide variety of genres from top content providers with local languages and subtitles, as well as original production series under the “Viu Original” initiative.
Huawei users may now download the official Viu app from AppGallery, one of the world's top three app marketplaces, subscribe and enjoy the ultimate entertainment experience. As part of the strategic partnership, a Viu subscription will be bundled with Huawei devices beginning in the fourth quarter of 2022 and extending into 2023.