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E-Vision, a fully-owned subsidiary of Etisalat, and popular video on-demand streaming service STARZ PLAY, announced a first-of-its kind, five-year content deal with Etisalat.

Etisalat eLife customers can enjoy more than 10,000 hours of the best blockbuster Hollywood and Bollywood movies, same-time-as-the-US TV shows, documentaries, kids entertainment and dedicated Arabic content all ad-free and in HD or 4K quality on TV and mobile devices.

"Enhancing the already existing partnership with STARZ PLAY is the natural evolution to the efforts and partnership that started three years ago. STARZ PLAY's content and service has proven to be an attractive and differentiating service," said Humaid Sahoo, CEO of E-Vision.

"E-Vision's strategic objective to secure premium and exclusive content to differentiate its offering is the driving force to enter into a long-term partnership with STARZ PLAY. E-Vision is very excited to disseminate STARZ PLAY's offering across Etisalat Group territories," Sahoo added.

The partnership will enable Etisalat UAE customers to enjoy STARZ PLAY exclusively across its IPTV and mobile services. Etisalat International operations will also be able to offer the STARZ PLAY service, accessing and differentiating its content offering in their respective territories under special terms.

E-Vision and STARZ PLAY will work closely to expand their relationship to enhance the offering through exclusive and different synergy opportunities across content and technology areas.

"Our research has shown that more and more consumers in the UAE are watching TV through the eLife TV service," said Maaz Sheikh, CEO of STARZ PLAY. "With this strategic partnership, we are bringing together STARZ PLAY with Etisalat's Elife service. Etisalat customers can now access their favorite TV shows and the biggest movies on STARZ PLAY with one simple click of a button on their E-life remote control."

From award-winning series such as Vikings, which is available on STARZ PLAY at the same time as the US, to the hotly-anticipated, premiering soon Britannia, which details the Roman invasion of Great Britain in 43AD, eLife TV subscribers can also get on-board with perennial favorites and classics such as Power and Grey's Anatomy.

STARZ PLAY streams thousands of hours of blockbuster Hollywood and Bollywood movies, documentaries, children's entertainment, ‘same-day-as-the-US' series, and dedicated Arabic content to subscribers in 19 countries. The platform features English, Arabic and French audio options and user interfaces, plus one-click Arabic subtitling.

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